Cover image for Fundamentals of marketing
Title:
Fundamentals of marketing
Author:
Stanton, William J.
Personal Author:
Edition:
Fifth edition.
Publication Information:
New York : McGraw-Hill, [1978]

©1978
Physical Description:
xvii, 636 pages : illustrations ; 25 cm.
Language:
English
Subject Term:
ISBN:
9780070608818
Format :
Book