Cover image for What is short selling?
What is short selling?
Taulli, Tom, 1968-
Personal Author:
Publication Information:
New York : McGraw-Hill, [2004]

Physical Description:
vi, 101 pages : illustrations ; 23 cm
General Note:
Includes index.
Essentials of short selling -- Why become a short seller? -- You need a margin account -- The costs and dangers of short selling -- Timing is everything -- Interpreting financial statements -- The red flag checklist -- Ratio analysis -- The joys of bankruptcy -- Other company filings -- Technical analysis.
Format :


Call Number
Material Type
Home Location
Item Holds
HG6041 .T3814 2004 Adult Non-Fiction Non-Fiction Area

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Today's Most Easy-to-Understand Introduction to Short Selling--How It Works, and How to Make It Work for You

Short selling is one of today's most versatile and potentially profitable investing techniques--and also one of the most misunderstood. What is Short Selling? demystifies this often overlooked process, detailing everything from what short selling is and how it works to short selling strategies you can use to increase your portfolio's performance as you shield it from disastrous market downturns.

Investing author Tom Taulli has made a name for himself by providing independent investors with practical how-to's on profitable investment techniques. In What is Short Selling?, Taulli takes you behind the curtain to reveal: How to use financial statements and other publicly available information to uncover excellent short sale candidatesSpecial trading rules for short sellers, including the uptick ruleUnique risks of short selling, and steps you can take to minimize those risks

For decades, portfolio managers and sophisticated investors have used short selling to enhance their trading. Now it's your turn. What is Short Selling? reveals how virtually any trader or investor can benefit from this powerful technique, and provides you with the knowledge you need to use short selling to improve your portfolio's returns as you control your investment

Author Notes

Tom Taulli is founder of WebIPO

Table of Contents

Introductionp. v
1. Essentials of Short Sellingp. 1
2. Why Become a Short Seller?p. 10
3. You Need a Margin Accountp. 17
4. The Costs and Dangers of Short Sellingp. 26
5. Timing is Everythingp. 33
6. Interpreting Financial Statementsp. 44
7. The Red Flag Checklistp. 53
8. Ratio Analysisp. 60
9. The Joys of Bankruptcyp. 70
10. Other Company Filingsp. 76
11. Technical Analysisp. 84
Indexp. 95