Cover image for Pitching Hollywood : how to sell your TV and movie ideas
Pitching Hollywood : how to sell your TV and movie ideas
Koch, Jonathan.
Personal Author:
Publication Information:
Sanger, Calif. : Quill Driver Books/Word Dancer Press, [2004]

Physical Description:
xiii, 167 pages ; 23 cm
Format :


Call Number
Material Type
Home Location
Item Holds
PN1992.7 .K63 2004 Adult Non-Fiction Central Closed Stacks

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Two successful movie and TV producers provide the reader with the tools needed to create, develop, and sell ideas to Hollywood. Producers Jonathan Koch ("Beyond the Glory") and Robert Kosberg (Deep Blue Sea) are known as the "Kings of Pitch." They currently have more than a dozen projects in development at major studios, including projects with Josh Lucas, Tobey Maguire, and Katherine Heigl.

Table of Contents

Forewordp. xi
Chapter 1 Who We Arep. 1
Photocopyingp. 4
Chapter 2 Who You Arep. 9
Idea Peoplep. 10
Selling Your Ideas as Propertyp. 11
Chapter 3 How We Created Our Positionsp. 13
Chapter 4 What Is "High Concept"?p. 17
Low Conceptp. 19
What if It's Neither-Nor?p. 19
Back to High Conceptp. 19
Sample High Concept Pitchp. 20
Chapter 5 Start With a Good Ideap. 25
Freshnessp. 25
Commercial Viabilityp. 28
Marketabilityp. 28
Timelinessp. 29
Demographicsp. 30
Other Factors to Considerp. 32
Finding those Great Ideasp. 33
Ideas from Articles, Radio, TVp. 39
Ideas from Booksp. 40
Public Domainp. 41
When Looking for and Generating Ideas, Keep in Mindp. 41
Chapter 6 All-Time Worst Pitchesp. 43
Good Examples of Bad Ideasp. 43
So, Did This Help?p. 50
Here's a List of Elements that Will Most Likely Make Your Idea Dead on Arrivalp. 50
Chapter 7 How Much Is My Idea Worth?p. 53
A Very Tough Questionp. 53
Forms of Paymentp. 54
Chapter 8 Protecting Your Ideap. 61
Register Your Treatmentp. 62
Mail It to Yourselfp. 63
Be Mindfulp. 64
Be Concise and Specificp. 64
Pitch It Everywherep. 65
Chapter 9 Preparing Your Pitchp. 67
Titlesp. 68
Anatomy of a Pitchp. 68
Film Treatmentsp. 70
Reality Show Treatmentsp. 72
Treatments for Game Showsp. 74
Treatments for Hybrid Shows: Competitive Reality Showsp. 75
Treatments for Documentary/Biography Showsp. 75
Treatments for Soap Operasp. 76
Treatments for News Magazines and Talkshowsp. 76
Treatments for Dramas and Sitcoms: "Bibles"p. 76
Refining the Pitchp. 78
Chapter 10 Getting into the Roomp. 81
Where to Begin?p. 82
So You've Got a Good Idea, a Pitch, and the Numbers to Call: Now What?p. 84
If You Don't Live in L.A.p. 86
Chapter 11 Once You Are In the Roomp. 89
The Do'sp. 89
The Don'tsp. 96
Chapter 12 Staying Cool In Development Hellp. 101
What Is Development?p. 101
Why Does It Take So Long?p. 102
What's the Point?p. 105
Chapter 13 Sample High Concepts, Synopses, and Treatmentsp. 107
Game Showsp. 108
Reality Showsp. 115
Reality-Game Show Hybridp. 119
Moviesp. 126
Glossary of Termsp. 137
References & Resourcesp. 145
Additional Readingp. 150
Indexp. 153
About the Authorsp. 163