Cover image for Partnering with purpose : a guide to strategic partnership development for libraries and other organizations
Partnering with purpose : a guide to strategic partnership development for libraries and other organizations
Crowther, Janet H.
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Publication Information:
Westport, Conn. : Libraries Unlimited, [2004]

Physical Description:
xii, 142 pages ; 28 cm
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Z716.4 .C76 2004 Adult Non-Fiction Non-Fiction Area-Oversize

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Learn how to maximize your library's resources, gain access to more resources in your community, promote services, and reach new segments of the population through partnerships--with businesses, with schools, with other nonprofit organizations. Drawing on their experiences in developing successful partnerships with a variety of organizations, these authors show you how to go about creating productive and mutually beneficial community partnerships. They also explain how to avoid some of the common partnership pitfalls along the way. Based on what has become widely known as the WRL model, the guide begins with the rationale for partnerships and the organizational library structures needed; and then shows you how and with whom to form partnerships, how to handle challenges that may arise, how to meet partners, and how to create and maintain mechanisms for tracking and evaluating partnerships. The authors use the analogy of courtship to clarify the various phases of partnership development: glances, dating, engagement, and marriage. Brimming with samples and reproducible forms, this practical hands-on guide contains everything you need to get started on the partnership path.

Author Notes

JANET L. CROWTHER is Director of Community Partnership Development, Williamsburg Regional Library.

BARRY TROTT is Senior Adult Services Director, Williamsburg Regional Library, Virginia.

Reviews 1

Booklist Review

Outlining the hallmark partnering model used by the Williamsburg Public Library, this manual lays out a clear plan for creating library partnerships with other community organizations. Ten chapters provide a clear progression, beginning with a definition of partnering. The chapters that follow present the Williamsburg model, discuss internal foundations for partnership development and the setup of the requisite structures, treat the partnership formation process, and give example letters of agreement and evaluation forms. The final chapters discuss partnership management and problems. Given the dearth of publications dedicated to addressing the partnership process, this is a sound resource for any library considering partnering with businesses, community organizations, and schools as a way to increase engagement with the community. --Ann Welton Copyright 2005 Booklist

Table of Contents

Acknowledgmentsp. ix
Introductionp. xi
1 What Is Partnering?p. 3
A (Very) Brief History of Partneringp. 3
Businessesp. 5
Nonprofitsp. 6
Governmentsp. 6
Libraries and Partneringp. 6
Is Partnering a Fad?p. 9
Notesp. 9
2 The Williamsburg Regional Library Model for Partneringp. 11
Background of the Library and Its Partnership Development Modelp. 11
The Williamsburg Regional Library Partnership Modelp. 12
Principle 1 Define "Partnership" for Meaning in Your Libraryp. 13
Principle 2 All Sectors of the Community Are Potential Partnersp. 14
Principle 3 Partnering with Purposep. 16
Principle 4 Partnering Is Centrally Coordinated and a Formal Processp. 22
Principle 5 Partnership Development Is a Librarywide Strategyp. 23
Notep. 23
3 Internal Foundations for Partnership Developmentp. 25
Step 1 Create a Strategic Planp. 25
Step 2 Assessing Assets and Strengthsp. 27
Step 3 Documenting and Tracking Partneringp. 36
Mechanisms for Tracking Partneringp. 37
Library Staff and Board Membersp. 38
Partnership Managersp. 39
Partnership Development Groupp. 39
Existing and Prospective Partnersp. 40
4 Setting up the Internal Structure for Partneringp. 41
What Might the Structure Look Like?p. 42
Roles in Partnership Developmentp. 51
Generating Ideasp. 52
Coordinating the Development of Partnering Librarywidep. 53
Managing Partnershipsp. 56
5 Forming a Partnershipp. 57
Exploring the Communityp. 57
Community Cyclesp. 60
Matching Plans to Opportunitiesp. 61
Potential Conflicts in the Matching Processp. 62
Choosing High-Priority Partnershipsp. 63
Opening Discussions with a Potential Partnerp. 64
The Partnership Discussion Toolkitp. 65
Notesp. 66
6 Letters of Agreementp. 67
Writing a Letter of Agreementp. 70
Common Elements in Letters of Agreementp. 70
Issues and Potential Problems with Letters of Agreementp. 72
Timeline for Developing a Letter of Agreementp. 73
Renewing a Letter of Agreementp. 74
7 Evaluating Partnershipsp. 101
Doing the Evaluationp. 106
Partnership Program Evaluationp. 114
Points to Remember about Partnership Evaluationp. 114
Notep. 115
8 Partnership Managementp. 117
Skill Set for a Partnership Managerp. 118
Communicationp. 118
The Big Picturep. 118
Organizational Skillsp. 119
Leadershipp. 119
Objectivityp. 119
Endurancep. 119
Training Staff for Partnership Managementp. 120
Some Additional Partnership Management Considerationsp. 125
Identifying Partnership Managersp. 125
Autonomy Issuesp. 127
Compensation Issuesp. 128
Summaryp. 128
9 Partnership Problemsp. 129
A Slow Processp. 129
Relationship Changesp. 130
Staffing Changesp. 130
Possible External Problemsp. 131
Challenges to Partnering with Businessesp. 133
Possible Internal Problemsp. 133
10 Conclusionsp. 135
Bibliography: Further Readings on Partneringp. 137
Indexp. 139