Cover image for Lifestyle marketing : reaching the new American consumer
Title:
Lifestyle marketing : reaching the new American consumer
Author:
Michman, Ronald D.
Personal Author:
Publication Information:
Westport, Conn. : Praeger, 2003.
Physical Description:
xii, 241 pages ; 25 cm
Language:
English
Contents:
The basis for competitive lifestyle market segmentation strategies -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles -- Subcultural segmentation and targeting changing lifestyles of the singles market -- Targeting the changing lifestyles of children, tweens, teens, and college markets -- Targeting the changing lifestyles of the senior market -- Culture and targeting the changing lifestyles of the Black and Hispanic markets -- Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets.
ISBN:
9781567206401
Format :
Book

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HF5415.127 .M535 2003 Adult Non-Fiction Non-Fiction Area
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