The basis for competitive lifestyle market segmentation strategies -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles -- Subcultural segmentation and targeting changing lifestyles of the singles market -- Targeting the changing lifestyles of children, tweens, teens, and college markets -- Targeting the changing lifestyles of the senior market -- Culture and targeting the changing lifestyles of the Black and Hispanic markets -- Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets.