Cover image for The revolution will not be televised : democracy, the Internet, and the overthrow of everything
The revolution will not be televised : democracy, the Internet, and the overthrow of everything
Trippi, Joe.
Personal Author:
First edition.
Publication Information:
New York : ReganBooks, [2004]

Physical Description:
xx, 252 pages, 16 unnumbered pages of plates : illustrations ; 24 cm
Personal Subject:
Format :


Call Number
Material Type
Home Location
Item Holds
JK1764 .T75 2004 Adult Non-Fiction Non-Fiction Area
JK1764 .T75 2004 Adult Non-Fiction Central Closed Stacks

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Joe Trippi's campaign for Howard Dean marked a quantum leap in how the Internet could be used to shake up politics and empower Americans歯w Trippi reveals how technology can harness the power of the people in every sector.

When Joe Trippi signed on to manage Howard Dean's 2004 presidential campaign, the long shot candidate had 432 known supporters and $100,000 in the bank. Within a year, Trippi and his energetic but inexperienced team had transformed the most obscure horse in the field into a frontrunner, creating a groundswell of 640,000 people and raising more money than any Democrat in history-more than $50 million-most through donations of $100 or less.

This is the story of how Trippi's revolutionary use of the Internet and an impassioned, contagious desire to overthrow politics as usual grew into a national grassroots movement and changed the face of politics forever. But it's more than that.

It's also about how to engage Americans in a real dialogue, how business leaders, government leaders and anyone can make use of the most revolutionary idea to come along since man first learned to light a fire. No . . . not the Internet. Or computers. Or telecommunications.


Joe Trippi explains how汩ght now戮ternet democracy is transforming every aspect of American life, by evenly distributing power. He reveals innovations that are on the horizon, which companies are poised to become first-movers in this new era, and which are in danger of being left behind. From his behind-the-scenes look at Dean's shocking rise and fall to his ⲥven inviolable, irrefutable, ingenious things your business or institution or candidate can do in the age of the Internet that might keep you from getting your ass kicked but then again might not,⟊oe Trippi offers an inspiring glimpse of the world we are becoming.

And he shows how power, in the hands of all of us, changes everything.

Author Notes

Joe Trippi worked on his first presidential campaign for Senator Edward M. Kennedy in 1980. His work in presidential politics continued with the campaigns of Walter Mondale, Gary Hart, Richard Gephardt, and most recently, Governor Howard Dean



The Revolution Will Not Be Televised Democracy, the Internet, and the Overthrow of Everything Chapter One The Beginning Planes, Politics, and Pez Dispensers I was born right when everything started going to hell. It was 1956, full dawn of the television age, when the number of households with televisions topped 75 percent and when, not coincidentally, American political and civic involvement was beginning its long downward spiral. In my lifetime, television has become the dominant force in American life, affecting every part of our culture. At the same time, it began to erode some of the political and social underpinnings of the greatest civilization in history. If the Greeks were a people destroyed by hubris, the Aztecs by brutality, and the Romans by arrogance, Americans at the turn of the twenty-first century were a culture in danger of being ruined by Must See TV. Television's impact has been so overwhelming, so insidious, that it is impossible for some people to imagine a world not dominated by it, to believe that something new could rise up and break TV's fifty-year spell of cynicism and powerlessness. But I have seen it. And so have you. We saw it when an army of nineteen-year-olds used Napster to bring the recording industry to its knees. We're seeing it in corporate America, where small investors are beginning to band together on web sites and blogs to demand accountability from the companies they own shares in. We're seeing it with TiVo and American Idol and a flood of reality programming, as television desperately tries to remake itself in the image of the Internet. We saw it in China, where citizens used the Internet to get their government to confront the AIDS epidemic and in the Philippines, where demonstrations organized by text messaging drove out the president of the country. And we saw it most recently, in the United States, in Howard Dean's insurgent bid for the presidency. For twenty years, people have been calling this era of computers, the Internet, and telecommunications the "information age." But that's not what it is. What we're really in now is the empowerment age. If information is power, then this new technology -- which is the first to evenly distribute information -- is really distributing power. This power is shifting from institutions that have always been run top down, hording information at the top, telling us how to run our lives, to a new paradigm of power that is democratically distributed and shared by all of us. I believe that what we do with that power will determine the course of this country. I believe that the Internet is the last hope for democracy. I believe that Americans will use it in the next decade to bring about a total transformation of politics, business, education, and entertainment. Personally, I can't wait. But then, I've always been the kind of person who thrives on change, the kind of person who runs headlong into things I don't understand ... even those things that scare me to death. Ever since I was a kid, I've had this recurring nightmare. In the dream, my friends and family are frantically telling me that I have to get on an airplane. They won't tell me why, but they are adamant that I do it: "You gotta get on that plane. It's important. You have to get on that plane." I was seven or eight when I f irst began having this dream. It was so vivid, so real -- and it was the same every time: "You gotta get on that plane." In the nightmare, the same thing always happens: the plane sputters and rocks and eventually goes into a dive, hurtles toward the ground, and blows up in a big f iery explosion. As befits someone who wakes up every other morning having just died in a plane crash, I grew up terrified of airplanes and of flying. I think that most people, when confronted with this kind of phobia, would find a way to avoid flying at all costs. Not me. I became obsessed with flying. Maybe as a way to conquer my fear, I learned everything I could about planes. I learned why they fly, how to take them apart, and how to put them back together again. I spent hours hunched over models. I read every book and magazine about planes that I could get my hands on. I went to the airport to watch planes take off and land. When I was old enough, I got jobs at airports working around planes. And, eventually, I chose a career that meant I'd be on airplanes most of my adult life. In the end, I believe this is the only effective way to deal with an irrational fear like that -- to put your mind to work on the problem, to turn the fear of flying into an understanding of it, a sense of wonder at the miracle of human flight. I understand the fear of communication and information technologies. I know there are corporate and political leaders who, to this day, refuse to acknowledge the immense and mostly untapped potential of the Internet. I know why you belittle technology, why you call the Internet a fad, why you comfort yourself by believing that we left all that nonsense behind in a speculative stock bust. I know what motivates you to say that it costs too much, that it's going to open the world up to new problems, that if you jump too soon into this new technology, you'll fall out of the sky. You're afraid of this force you do not understand and cannot control. You'll check your e-mails, or run a search engine, but you'd like the Internet to remain static, like television, where the shows might change, or the screen might get bigger, but for fifty years, the damn thing has generally stayed the same ... The Revolution Will Not Be Televised Democracy, the Internet, and the Overthrow of Everything . Copyright © by Joe Trippi. Reprinted by permission of HarperCollins Publishers, Inc. All rights reserved. Available now wherever books are sold. Excerpted from The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything by Joe Trippi All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Table of Contents

Introduction: December 2003p. xi
Part I Get on the Plane
1 The Beginning: Planes, Politics, and Pez Dispensersp. 3
2 The First Campaign: Jimmy Hogan, Irv Gadient, and the PDP-11p. 15
3 The Horror: Thomas Jefferson, Willie Horton, and Governor Moonbeamp. 33
4 The Moment: Killer Apps, Open Source, and The Guyp. 51
Part II The Place Where the Future Happens
5 Vermont: Phish, Chicken Dinners, and the Deanie Babiesp. 73
6 New York: Regime Change, September 11, and Pennies from Heavenp. 95
7 Jumping from a Fifteen-Story Building: Puerto Rico, the Russert Primary, and Overlooking Snail Mailp. 115
8 The Open Source Campaign: Hockey Sticks, Troll Bats, and the Sleepless Summer Tourp. 135
9 The Fall: A .357 Magnum, Al Gore, and the Left Wing Freak Showp. 157
10 The End: Murder/Suicide, Harley Davidson, and Going Homep. 181
Part III Seizing Power in the Internet Age
11 The Beginning-1956: Google, Napster, and the Disney Dweebp. 201
12 The Age of the Internet: A Little Rebellion, Trent Lott, and Jefferson's Revengep. 221
Appendix on the Webp. 237
Acknowledgmentsp. 239
Indexp. 243