Cover image for How to make big money in your own small business : unexpected rules every small business owner needs to know
Title:
How to make big money in your own small business : unexpected rules every small business owner needs to know
Author:
Fox, Jeffrey J., 1945-
Personal Author:
Edition:
First edition.
Publication Information:
New York : Hyperion, [2004]

©2004
Physical Description:
xvi, 150 pages ; 20 cm
Language:
English
ISBN:
9780786868254
Format :
Book

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HD62.7 .F687 2004 Adult Non-Fiction Popular Materials-Small Business
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Summary

Summary

Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small business, whether you're running a bookstore, consulting business, or restaurant. In short chapters that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what's important and what's not, what makes a business succeed, and what causes it to fail.


Author Notes

Jeffrey J. Fox was Sales & Marketing Management magazine's "Outstanding Marketer"; the National Industrial Distributors Association's "Outstanding Marketer"; and the Connecticut American Marketing Association's "Marketer of the Year." Prior to founding Fox & Co., he held senior marketing positions at several international companies


Reviews 1

Booklist Review

Once again, Fox gets his business expressed just right. After equally succinct books on becoming a great boss and a CEO--among other career aspirations--he addresses the more than 25 million small business owners in the U.S with a few homilies, some practicums, and many direct commandments, such as selling is job number one or pick up paper clips . . . but overspend on customers. And this one as well, work on the business, not just in the business. Smart remarks notwithstanding, this prolific, no-nonsense writer gets readers' attention with short snappy chapters and down-to-earth advice, covering funding (sources for loans) and sitting on nonprofit boards (give, get, or get off ) as well as marketing and running a business. Even seasoned pros can benefit from his words. --Barbara Jacobs Copyright 2004 Booklist


Table of Contents

Introduction: Why You Should Read This Bookp. 1
I There Is a Lot New Under the Sunp. 5
II One Difference Between Yes and No (or the Reason a Corporation's "Bad" Ideas Can Be Your New Business)p. 8
III Sources of New Business Ideasp. 11
IV The Small Business Owner's Success Blueprintp. 14
V Do What Comes Easy to You, but Is Hard for Othersp. 17
VI It's Okay to Pick Fleas off a Dogp. 20
VII First: Have a Customerp. 22
VIII Small Business Owner's Business Prioritiesp. 24
IX The Small Business Owner, aka "The Rainmaker"p. 26
X Selling Is Job 1p. 28
XI Hire a Salesperson Firstp. 31
XII Hire Ex-Paperboysp. 33
XIII Hire Family ... Until the Gene Pool Runs Outp. 36
XIV Pay Steak and Eat Hog Dogsp. 39
XV Have a Penny Saverp. 41
XVI Pick Up Paper Clips ... but Overspend on Customersp. 45
XVII Illigitimi non carborundum: Latin Is Definitely Not a Dead Languagep. 49
XVIII Practice the 60-30-10 Rulesp. 52
XIX Fame or Fortune? Pick Fortunep. 55
XX No Home Office!p. 57
XXI Always Price to Valuep. 60
XXII Sell Money, Not Productsp. 64
XXIII Always Take the Businessp. 67
XXIV Use the Leverage Leversp. 69
XXV Get a Personal Driverp. 73
XXVI "What if He Had Died?"p. 76
XXVII Inoculate Against FTDp. 80
XXVIII Never Run Out of Cashp. 84
XXIX Patent, Protect, and Padlockp. 86
XXX Have Regular B & P Meetingsp. 90
XXXI Make Marketing and Manufacturing Talk to Each Otherp. 92
XXXII The Business Owner Is Not the Bossp. 95
XXXIII Always Take Contemporaneous Notesp. 98
XXXIV You Are Working When You Are Not Workingp. 102
XXXV Never Let Anyone Outwork Youp. 105
XXXVI Work on the Business, Not Just in the Businessp. 109
XXXVII Strike Out Oftenp. 112
XXXVIII Stay Off Boards and Committeesp. 115
XXXIX Always Keep the C's Top of Mindp. 119
XL Get Today's Technology, but Wait Until Tomorrowp. 121
XLI Sign 500 Holiday Cardsp. 123
XLII Give "Surprizes"p. 125
XLIII Small Business Owner's Daily To-Do Listp. 127
XLIV A New Business Descriptionp. 129
XLV You Must Know Your Breakeven(s) (Part 1)p. 131
XLVI Calculating Breakevens (Part 2)p. 135
XLVII Calculate the Size of Your Marketp. 138
XLVIII Getting Start-up Moneyp. 142
XLIX The Big Moneyp. 145
Epiloguep. 149