Cover image for Career opportunities in radio
Title:
Career opportunities in radio
Author:
Field, Shelly.
Personal Author:
Publication Information:
New York : Checkmark Books/Ferguson, 2004.
Physical Description:
x, 326 pages ; 24 cm
Language:
English
ISBN:
9780816050888

9780816050895
Format :
Book

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HE8689.4 .F54 2004 Adult Non-Fiction Popular Materials-Job
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Summary

Summary

Radio is a high-profile and exciting field that attracts many aspiring workers throughout the United States. As radio stations are now broadcast globally via the Internet, and new technology, such as satellite radio, becomes available, many new opportunities are emerging for those who want to get into the industry. Providing insight into a field that is fairly accessible for those willing to start out in small markets and work their way up to the big time, Career Opportunities in Radio profiles more than 70 jobs that are available in the field, both for those just starting out and for more seasoned professionals alike. Among the jobs profiled are on-air personality/disc jockey, business reporter, sportscaster, advertising account representative, billing specialist, publicist, studio engineer, program director, website content producer, and more. Profiles are grouped into a number of different categories, including News, Sports, Sales, Management, Public Relations, Traffic, Engineering, and Programming.


Author Notes

Shelly Field is the owner of The Shelly Field Organization, a public relations & management firm. She is the author of six other books in the Career Opportunities series. She lives in Monticello, NY.

(Bowker Author Biography)


Reviews 1

Choice Review

Listing more than 70 careers, Opportunities fills out the extant radio vocational guidance literature with its encapsulated coverage of careers arranged by functional area--e.g., on-air, news, sports, sales. Those considering careers in radio will find in Opportunities an invaluable quick reference, supplying for each career a position description, salary and advancement prospects, educational requirements, desired experience and skills, and tips for entry. Appendixes list degree programs, trade associations, radio stations, job banks, Web sites, and National Association of Broadcasters (NAB) state associations. A glossary is included. ^BSumming Up: Recommended. Academic and general readers. E. Truax University of North Texas


Excerpts

Excerpts

Radio is a high-profile and exciting field that attracts many aspiring workers throughout the United States. With Americans spending a significant amount of time in the car, the influence of radio is expected to grow in the coming years. And as radio stations are now broadcast globally via the Internet, and new technology, such as satellite radio, becomes available, many new opportunities are emerging for those who want to get into the industry. Providing insight into a field that is fairly accessible for those willing to start out in small markets and work their way up to the big time, Career Opportunities in Radio profiles more than 70 jobs that are available in the field, both for those just starting out and for more seasoned professionals alike. Profiles are grouped into a number of different categories, including News, Sports, Sales, Management, Public Relations, Traffic, Engineering, and Programming. Each profile offers reliable, concise information about the duties and responsibilities, prospects and salaries, and required skills or experience associated with the job. Several extensive appendixes provide current listings of colleges, associations, radio stations (small, middle, and major markets), and more. Careers profiled include: On-air personality/disc jockey Business reporter Sportscaster Advertising account representative Billing specialist Publicist Studio engineer Program director Website content producer and more. Excerpted from Career Opportunities in Radio by Shelly Field All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Table of Contents

Forewordp. v
Acknowledgmentsp. vi
How to Use This Bookp. vii
Introductionp. ix
On-Air Careers
On-Air Personality/Disc Jockeyp. 2
Announcerp. 5
Talk Show Hostp. 7
Careers in Radio News
News Directorp. 10
Assistant News Directorp. 13
Assignment Editorp. 16
News Reporterp. 18
News Writerp. 21
News Producerp. 23
Business Reporterp. 26
Weather Reporterp. 29
Meteorologistp. 31
Entertainment Reporterp. 33
Traffic Reporterp. 36
Careers in Radio Sports
Sports Directorp. 40
Assistant Sports Directorp. 43
Sportscasterp. 46
Sports Talk Show Hostp. 49
Color Commentatorp. 52
Sports Producerp. 54
Sportswriterp. 57
Sales and Support
Advertising Sales Managerp. 60
Regional Sales Managerp. 63
National Sales Managerp. 66
Advertising Account Representativep. 69
Advertising Copywriterp. 72
Advertising Sales Assistantp. 74
Station Management and Administration
General Managerp. 78
Office Managerp. 81
Administrative Assistantp. 83
Human Resources Managerp. 86
Compensation and Benefits Managerp. 88
Payroll Clerkp. 90
Billing Managerp. 92
Receptionistp. 94
Secretaryp. 96
Bookkeeperp. 98
Billing Specialistp. 100
Internp. 102
Marketing, Public Relations, Community Relations, and Special Events
Marketing Directorp. 106
Marketing Assistantp. 108
Public Affairs Directorp. 111
Public Relations Directorp. 113
Assistant Director of Public Relationsp. 115
Publicistp. 118
Public Relations Assistantp. 120
Community Relations Directorp. 122
Community Relations Assistantp. 124
Traffic
Traffic Managerp. 128
Assistant Traffic Managerp. 130
Traffic Assistantp. 132
Engineering
Chief Engineerp. 136
Studio Engineerp. 139
Production and Program
Program Directorp. 142
Programming Assistantp. 144
Music Directorp. 147
Producer, Radio Showp. 149
Producer, Radio Talk Showp. 152
Guest Coordinatorp. 155
Music Librarianp. 158
Promotion
Promotion Directorp. 162
Assistant Promotion Directorp. 165
Promotion Assistantp. 167
Public Radio
Director of Fund-raising and Developmentp. 170
Assistant Director of Fund-raising and Developmentp. 173
Director of Corporate Sponsorshipp. 176
Publication Managerp. 179
Newsletter Editorp. 182
Radio Station Websites
Webmasterp. 186
Website Marketing Managerp. 189
Website Content Producerp. 192
Website Graphic Designerp. 195
Advertising Sales Representative--Radio Station Websitep. 198
Appendixes
I. Degree Programsp. 202
A. Colleges and Universities Offering Majors in Broadcastingp. 202
B. Colleges and Universities Offering Majors in Public Relationsp. 209
C. Colleges and Universities Offering Majors in Advertisingp. 215
II. Trade Associations, Unions, and Other Organizationsp. 220
III. Radio Stationsp. 228
IV. Network and Media Group On-line Job Banksp. 306
V. Radio Career Websitesp. 307
VI. State Associations of the National Association of Broadcasters (NAB)p. 308
Glossaryp. 309
Bibliographyp. 311
Indexp. 321
About the Authorp. 326