Cover image for Winning at retail : developing a sustained model for retail success
Title:
Winning at retail : developing a sustained model for retail success
Author:
Ander, Willard.
Personal Author:
Publication Information:
Hoboken, NJ : John Wiley & Sons, 2004.
Physical Description:
xv, 256 pages : illustrations ; 24 cm
Language:
English
Added Author:
ISBN:
9780471473572
Format :
Book

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HF5429 .A655 2004 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Praise for Winning At Retail

"Winning at Retail offers the most effective strategies availablefor retailers. At McDonald's, the 'Quick-EST' model is crucial,because being close and convenient to where our customers live,work, and shop helps us create maximum value. If you want toharness your company's strengths to become a leader in yourcategory-and stay in tune with what your customers want-this is thebook for you."
-Jim Rand, Senior Vice President of Business Development,McDonald's Corporation

"Winning at Retail provides a thoughtful approach to retaildifferentiation. Ander and Stern warn of the 'treacherous middle'into which retailers too easily drift. They inspire us to avoidthis peril through case studies of retailers who have assumedleadership through courageous choice."
-Robert L. Price, Senior Vice President and Chief MarketingOfficer, Wawa

"In a difficult retail environment, this book provides crucialguidance for staying on top of your competition-by taking thecustomer seriously and leveraging your strengths to provideexperiences that increase customer loyalty. Will Ander and NeilStern elegantly argue that you can't always be the biggest,fastest, and trendiest place on the block, but it takes only one ofthese 'Ests' to be a category leader. Businesses big and small canbenefit from the carefully distilled lessons in this book."
-Bernd Schmitt, Professor of Marketing, Columbia Business Schooland author of Customer Experience Management


Author Notes

Willard N. Ander is a Senior Partner with McMillan/Doolittle, a global retail consultancy with clients around the world. He consults on strategy, new store development, and retail best practices with such clients as General Motors, Publix, Lands' End, McDonald's, Best Buy, The Great Indoors, and BP/Amoco. He is a graduate of Stanford University and a former assistant professor at the University of Houston.
Neil Z. Stern is a Senior Partner with McMillan/Doolittle who specializes in the strategic planning and development of new retail concepts. His clients include Safeway, Procter & Gamble, Harris Teeter, Wawa, Radio Shack, and Chevron/Texaco. He is the Editor of McMillan/Doolittle's Retail Watch newsletter and is a graduate of Columbia University.


Table of Contents

Prefacep. vii
Acknowledgmentsp. xv
Part I The Theory
Chapter 1 Est: A Compass to Avoid Retail's Black Holep. 3
Chapter 2 Customers Are #1--Now It's Time for Retailers to Start Treating Them That Wayp. 21
Part II The Practice
Chapter 3 Cheap-Est: Winning with Pricep. 43
Chapter 4 Big-Est: Winning with Dominant Assortmentsp. 61
Chapter 5 Hot-Est: Winning with Fashionp. 83
Chapter 6 Easy-Est: Winning with Solution-Oriented Servicep. 101
Chapter 7 Quick-Est: Winning with Fast Servicep. 121
Chapter 8 Putting Est to Workp. 139
Part III The Future
Chapter 9 Est Isn't Forever: Retail Is Tougher Than Everp. 161
Chapter 10 Developing Tomorrow's Hot Ideasp. 177
Chapter 11 Putting the Customer in Controlp. 199
Chapter 12 A Glance at the Futurep. 225
Notesp. 241
Indexp. 245