Cover image for Flying high : JetBlue founder and CEO David Neeleman's beats the competition-- even in the world's most turbulent industry
Flying high : JetBlue founder and CEO David Neeleman's beats the competition-- even in the world's most turbulent industry
Title:
Flying high : JetBlue founder and CEO David Neeleman's beats the competition-- even in the world's most turbulent industry
Author:
Wynbrandt, James.
Personal Author:
Publication Information:
Hoboken, N.J. : Wiley, [2004]

©2004
Physical Description:
vi, 298 pages: 24 cm
Language:
English
Contents:
The journey begins -- Have I got a deal for you -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for departure -- JetBlue takes flight -- Making air travel entertaining -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business.
Personal Subject:
Corporate Subject:
ISBN:
9780471655442
Format :
Book