Cover image for The real estate agent's field guide : essential insider advice for surviving in a competitive market
The real estate agent's field guide : essential insider advice for surviving in a competitive market
McCrea, Bridget.
Personal Author:
Publication Information:
New York : AMACOM, American Management Association, [2004]

Physical Description:
xi, 290 pages : illustrations ; 23 cm
Foreword (by John Foltz, President, Realty Executives Phoenix) -- Driving forces -- Facing the forces of change -- Changing consumer demands -- Jumping on the technology train -- Pricing pressures -- The commission compression factor -- Dealing with discounters -- Selling real estate piecemeal -- Job hazards -- Risk management for agents -- Answering to a higher power -- Spotting real estate trends -- Bracing for success -- Ensuring your future survival.
Format :


Call Number
Material Type
Home Location
Item Holds
HD1382 .M365 2004 Adult Non-Fiction Non-Fiction Area

On Order



Facing challenges such as widespread industry consolidation, the Internet, and increased competition, real estate professionals are being forced to creatively devise smart new ways to compete. The Real Estate Agent's Field Guide provides vital information for both new and experienced real estate agents to survive industry changes and thrive in the current marketplace. The book coversall the challenges facing real estate agents and gives readers in-depth strategies they can use to successfully overcome them. Readers will learn effective techniques to: * Compete with cut-rate brokers * Work with customers who want more for less * Use technology to become more efficient Instantly accessible for quick and easy reference, The Real Estate Agent's Field Guide provides answers and advice for this challenging profession." "

Author Notes

Bridget McCrea is a former Century 21 Realtor who now covers real estate as a journalist for a variety of publications, including Realtor Magazine, The Wall Street Journal's, Illinois Realtor, and Florida Realtor

Table of Contents

John Foltz
Forewordp. vii
Part 1 Driving Forcesp. 1
1 Facing the Forces of Changep. 3
2 Changing Consumer Demandsp. 23
3 Jumping on the Technology Trainp. 49
Part 2 Pricing Pressuresp. 81
4 The Commission Compression Factorp. 83
5 Dealing with Discountersp. 109
6 Selling Real Estate Piecemealp. 137
Part 3 Job Hazardsp. 163
7 Risk Management for Agentsp. 165
8 Answering to a Higher Powerp. 193
9 Spotting Real Estate Trendsp. 219
Part 4 Bracing for Successp. 243
10 Ensuring Your Future Survivalp. 245
Appendix Resources for Real Estate Agentsp. 265
Indexp. 281