Cover image for The art of the strategist : 10 essential principles for leading your company to victory
The art of the strategist : 10 essential principles for leading your company to victory
Cohen, William A., 1937-
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Publication Information:
New York : American Management Association, [2004]

Physical Description:
xiii, 239 pages : illustrations ; 24 cm
The fundamental principle : commit fully to a definite objective -- Seize the initiative and keep it -- Economize to mass your resources -- Use strategic positioning -- Do the unexpected -- Keep things simple -- Prepare multiple simultaneous alternatives -- Take the indirect route to your objective -- Practice timing and sequencing -- Exploit your success -- Strategy must be tailored to fit the environment -- Crisis strategy - what to do when things go wrong -- How to apply the principles of strategy -- The lessons are not only essential-- they're universal.
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HD57.7 .C6425 2004 Adult Non-Fiction Central Closed Stacks

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From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whoseconsiderable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist , presents the timeless lessons of: * commitment to a definite objective * seizing and maintaining the initiative * economization to mass (concentration of resources) * positioning * surprise * multiple simultaneous alternatives * the indirect approach * simplicity * timing * exploiting success With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The tenlessons in turn form a roadmap to decisive victory in business." "

Author Notes

William A. Cohen, PhD, Major General, USAFR (ret.), is an authority on leadership, strategy formulation, and deployment, and is a frequent speaker and seminar leader in both government, including military, and private-sector organizations

Reviews 1

Choice Review

From the military conquests of Hannibal in 216 BCE to product prominence and contemporary organizational leadership, Cohen, author and consultant, saliently argues that organizations that achieve excellence somehow have found a common winning strategy. For Cohen, there are ten principles or guidelines of strategic planning that form the essence of every successful decision model. The book's 14 short, well-organized, and easy-to-read chapters are divided into three sections: "The Roots of Strategy," "The 10 Essential Principles," and "Putting the Strategic Principles into Action." The author skillfully uses interesting and eclectic anecdotes and vignettes to chronicle and illustrate the book's lessons. Underlying the simplism of the model is a depth of practical advice and an unlimited usefulness. Even those who do not agree with the author's premise will find the study compelling. The author's Web site, Education, Training, and Motivation for the Practice of Leadership , provides a variety of useful resources for students doing research and complements the text. Although oriented toward the management professional, this book will be of interest to every business major. ^BSumming Up: Highly recommended. General readers; undergraduate students; and practitioners. S. R. Kahn University of Cincinnati

Table of Contents

Forewordp. vii
Prefacep. ix
Acknowledgmentsp. xiii
Part 1 The Roots of Strategy
For Every Leader, Strategy Is the Key to Successp. 3
Determining the 10 Essential Principles of Strategyp. 13
Part 2 The 10 Essential Principles
1 The Fundamental Principle: Commit Fully to a Definite Objectivep. 27
2 Seize the Initiative and Keep Itp. 43
3 Economize to Mass Your Resourcesp. 59
4 Use Strategic Positioningp. 71
5 Do the Unexpectedp. 83
6 Keep Things Simplep. 99
7 Prepare Multiple, Simultaneous Alternativesp. 113
8 Take the Indirect Route to Your Objectivep. 127
9 Practice Timing and Sequencingp. 145
10 Exploit Your Successp. 159
Part 3 Putting the Strategic Principles into Action
11 Strategy Must Be Tailored to Fit the Environmentp. 177
12 Crisis Strategy--What to Do When Things Go Wrongp. 195
13 How to Apply the Principles of Strategyp. 211
14 The Principles Are Not Only Essential ... They're Universalp. 219
Notesp. 223
Indexp. 229