Cover image for Logo design workbook : a hands-on guide to creating logos
Title:
Logo design workbook : a hands-on guide to creating logos
Author:
Adams, Sean.
Personal Author:
Publication Information:
Gloucester, Mass. : Rockport Publishers, [2004]

©2004
Physical Description:
240 pages : illustrations (chiefly color) ; 24 cm
Language:
English
Subject Term:
ISBN:
9781592530328
Format :
Book

Available:*

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Material Type
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NC1002.L63 A3 2004 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Covering the fundamental areas of the graphic design business, this title provides the reader with a range of content about logos, and tools to help them make better designs. It offers ideas and inspiration by featuring hundreds of real-life logos from around the world that have succeeded.


Author Notes

Sean Adams and Noreen Morioka cofounded AdamsMorioka in 1993


Table of Contents

Introductionp. 8
Why and Whatp. 11
Why a Logo?p. 12
History
Strategy
What Is a Logo?p. 16
Wordmark
Symbol
Monogram
The Ten Rulesp. 21
1. Answer who, what, why?
2. Identify, don't explain
3. Understand limitations
4. Be seductive
5. Make mnemonic value
6. Pose a question
7. Design for longevity
8. Make the logo the foundation of a system
9. Design for a variety of media
10. Be strong
Logo Developmentp. 43
Typography
Color
Image/Iconography
Shape
Hierarchy and scale
Static vs. changeable
System Dynamicsp. 67
Creating a kit of parts
Various media
Implementing Logosp. 79
Rollout
Anatomy of a standards manual
Various media
Staying Involvled: Auditing Systems
Case Studiesp. 100
AdamsMorioka, Inc. Beverly Hills
Atelier Works London
Blue river Newcastle Upon Tyne
Cahan & Associates San Francisco
Chermayeff & Geismar Inc. New York
Concrete Design Communications Inc. Toronto
CPd Melbourne
Crosby Associates Chicago
Doyle Partners New York
Dynamo Dublin
Format Design Hamburg
Frankfurt Balkind New York
Johnson Banks London
Kinetic Singapore Singapore
KINETIK Washington, D.C.
KROG Ljubljana, Slovenia
Landor Associates San Francisco
Landor Associates International Limited Tokyo
Liska + Associates, Inc. Chicago
Manx Kommunikationsdesign Essen
Methodologie Seattle
Morla Design San Francisco
Ogilvy & Mather, Brand Intergration Group New York
Pentagram Design New York
Pentagram Design San Francisco
Pentagram Design Ltd. London
Ph.D. Santa Monica
Porto+Martinez designStudio Rio de Janeiro
Rigsby Design Houston
Steinbranding Buenos Aires
Stilradar Stuttgart
Untitled Kent, England
VSA Partners Chicago
John Beilenberg Belfast, Maine
Designer Logo Galleryp. 224
Lost Logosp. 228
Logo Galleryp. 232
Designer Directoryp. 238
Bibliographyp. 240