Cover image for Identity design sourcebook : successful IDs deconstructed and revealed
Identity design sourcebook : successful IDs deconstructed and revealed
Andres, Clay.
Personal Author:
Publication Information:
Gloucester, MA : Rockport Publishers, [2004]

Physical Description:
350 pages : illustrations (chiefly color) ; 29 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HF5415.13 .A5263 2004 Adult Non-Fiction Popular Materials-Small Business
HF5415.13 .A5263 2004 Adult Non-Fiction Central Closed Stacks-Oversize

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A vast collection of identity projects broken down into three section: corporate identities, online identities and identity redesign projects. Corporate design projects are some of the most lucrative and highly sought after graphic design projects available. This section explores the important role graphic design plays as part of a strategy for big business success and offers designers business-smart information on how to land, work with and keep large corporate clients - no matter what the size of the design firm. up. Top designers share their processes in creating these corporate identities - from initial client meetings and planning, through logo and brand development, to a wide variety of identity applications - including the electronic realm. Text highlights the strengths of each project and how the graphic design process and approach made for business success as well as tips on the best ways to attract land and work with corporate clients (and garner return business). working with online companies seeking to create and sustain online brands or with established companies struggling to migrate already-known and trusted brands to the web. increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of online brands? How do you translate an existing brand to the world of the Internet? This section gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on on-line identity and how it contributes to the success of the e-brand. Each case study is illustrated with the on-line logo, off-line logo (if applicable) and screen shots of the website. There may also be sketches or other materials illustrating the brand. signature. How do top firms redesign this graphic signature without losing ground? This section offers readers a state-of-the industry look at identity programs that modernize, reposition, define and spell renewed success. using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.

Table of Contents

Corporate Identitiesp. 6
Brown Shoe Companyp. 8
LeBoulangerp. 14
Office Pavilion San Diegop. 20
Ameritradep. 26
Equity Marketing Inc.p. 32
Headstrongp. 38
Hungry Mindsp. 44
Pluralp. 50
Xylop. 56
Muzakp. 62
Powwowp. 70
Sesame Workshopp. 76
Abitibi-Consolidated Inc.p. 82
BPp. 88
BuildNetp. 96
TNTp. 102
Online Identitiesp. 108
Brand Recognitionp. 110
Image Perceptionp. 126
Navigational Contextp. 134
Content Deliveryp. 144
Customer Experiencep. 150
Classic Brandsp. 158
Boutique Brandsp. 176
Dot-Com Brandsp. 186
E-commerce Brandsp. 200
Self-Brandingp. 214
Not-for-Profit Brandsp. 226
Redesigning Identitiesp. 236
Coca-Colap. 238
T-Shirts De Mexicop. 244
Malt-O-Mealp. 249
Steel Reserve Beerp. 254
Kookmin Bankp. 261
China/Hong Kong Travelp. 266
Taco Buenop. 273
Eagle Star Insurancep. 279
Frankel & Companyp. 283
Sterling Associatesp. 288
HNTB Architecturep. 295
Polaroid Digital Imagingp. 299
Vestrep. 304
Nando'sp. 308
Heavy Talentp. 314
China Youth Pressp. 320
Municipality of Pesarop. 325
Eastpakp. 331
Nestor Stermole Visual Communicationsp. 337
Avalon Hotelp. 342
Directoryp. 348
About the Authorsp. 352