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The origin of brands : discover the natural laws of product innovation and business survival
Title:
The origin of brands : discover the natural laws of product innovation and business survival
Author:
Ries, Al.
Personal Author:
Ries, Al.
Edition:
First edition.
Publication Information:
New York : HarperCollins, [2004]

©2004
Physical Description:
x, 308 pages ; 22 cm
Language:
English
Subject Term:
Brand name products.

Branding (Marketing)

Brand name products -- Management.

New products -- Management.
Added Author:
Ries, Laura.
ISBN:
9780060570149
Format :
Book

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