Cover image for Don't think pink : what really makes women buy--and how to increase your share of this crucial market
Don't think pink : what really makes women buy--and how to increase your share of this crucial market
Title:
Don't think pink : what really makes women buy--and how to increase your share of this crucial market
Author:
Johnson, Lisa, 1967-
Personal Author:
Publication Information:
New York : AMACOM, 2004.
Physical Description:
x, 230 pages ; 24 cm
Language:
English
Contents:
Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of women's roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life transitions : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- enlisting women as your marketing partners : an alliance for brand success -- investing in a transparent future.
Added Author:
ISBN:
9780814408155
Format :
Book