Cover image for Blood and whiskey : the life and times of Jack Daniel, an American legend
Blood and whiskey : the life and times of Jack Daniel, an American legend
Krass, Peter.
Personal Author:
Publication Information:
Hoboken, N.J. : Wiley, [2004]

Physical Description:
xi pages, 275 pages ; 25 cm
The cursed child -- Everything gone but the dirt -- Legend of the boy distiller -- The nomad -- Reunion and challenge -- A rebellion against the government -- Identity crisis -- Seizing the legendary hollow -- Taking on Nashville -- Big man, lonely man -- Brand magic -- Enemies -- Reborn -- The final battle.
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Call Number
Material Type
Home Location
Item Holds
TP591.D36 K73 2004 Adult Non-Fiction Non-Fiction Area

On Order



The first-ever biography of the man who created America's most famous whiskey
Born in Lynchburg, Tennessee, in 1850, Jack Daniel became a legendary moonshiner at age 15 before launching a legitimate distillery ten years later. By the time he died in 1911, he was an American legend-and his Old No. 7 Tennessee sipping whiskey was an international sensation, the winner of gold medals at the St. Louis World's Fair and the Liege International Exposition in Belgium. Blood and Whiskey captures Daniel's indomitable rise in the rough-edged world of the nineteenth-century whiskey trade-and shows how his commitment to quality (his whiskey was always charcoal-filtered) and his flair for marketing and packaging (he launched his distinctive square bottle in 189-5) helped create one of America's most venerable and recognizable brands.
Peter Krass (Hanover, NH) is the author of Carnegie (0-471-46883-5), cited by Barron's as the "definitive" biography and selected by Library Journal as one of the best biography/business books of 2002.

Author Notes

Peter Krass is the author of Carnegie (Wiley), cited by Barron's as the "definitive" biography and selected by Library Journal as one of the best biography/business books of 2002. His other books include The Book of Business Wisdom, The Book of Leadership Wisdom, and The Book of Investing Wisdom

Reviews 2

Publisher's Weekly Review

The author traces the Daniel family lineage from Scotland and Ireland to rural Tennessee, and Jasper "Jack" Newton Daniel's rise from hardscrabble youth to a dandy gent with a love of horses, fine clothes and women, a colleague of J.P. Morgan's and one of the most famous spirits producers in the world. Orphaned at 15, Jack discovered a whiskey still on the property of his longtime neighbor and new guardian, Dan Call, and his interest in distilling booze was born. Krass (Carnegie) details the early business partnership between Call and Daniel and their eventual split, as Call forces himself to choose between preaching and making whiskey. "One Call [descendant] wished he'd given up preaching instead because the Jack Daniel Distillery was eventually worth tens of millions of dollars," Krass writes. While Krass's research is ample, the book often gets bogged down in historical minutiae, and at times the reader wishes for a more charismatic star of the show than the somewhat dour Daniel. But witnessing the maturation of his namesake company not to mention the maturation of the U.S. as it confronts slavery, the Civil War and the temperance movement is engrossing. Fans of the whiskey will be happy to hear the alleged real story behind the Old No. 7 that adorns each bottle, and anyone can appreciate the classic American characters sprinkled throughout the text, including the richly monikered Eph Grizzard, Beauregard Beam and Lemuel Motlow. Agent, Ed Knappman. (May) (c) Copyright PWxyz, LLC. All rights reserved

Choice Review

Born and raised in rural antebellum Tennessee, Jack Daniel rose from the ashes of the Civil War to create one of the most successful whiskey distilleries in the nation. Born to hard times, Jack was the "runt of the litter" (the smallest and youngest of ten siblings) and was orphaned when barely a teenager. Lacking prospects for success in any field, he learned the sour-mash method for making whiskey from a former slave and began moonshining. From there he went "legit," only to spend the rest of his life fighting well-established competitors, economic depressions, the Feds, carpetbaggers, and Bible-thumping drys. Along the way he developed a top-notch product, which he marketed with his irresistible southern charm. Today Jack Daniel's is one of the most widely recognized brands in the world, rivaling Aunt Jemima, Levi Straus, and even Coca-Cola in status and mystique. Noted biographer Krass provides a fascinating and entertaining glimpse of Lynchburg, Tennessee, and the colorful and folksy rural South in the latter part of the 19th Century. Black-and-white photographs; notes. ^BSumming Up: Recommended. All levels. S. D. Johnson Clemson University

Table of Contents

Acknowledgmentsp. xi
Introductionp. 1
1 The Cursed Childp. 7
2 Everything Gone but the Dirtp. 25
3 Legend of the Boy Distillerp. 42
4 The Nomadp. 64
5 Reunion and Challengep. 75
6 A Rebellion against the Governmentp. 92
7 Identity Crisisp. 107
8 Seizing the Legendary Hollowp. 120
9 Taking On Nashvillep. 136
10 Big Man, Lonely Manp. 155
11 Brand Magicp. 166
12 Enemiesp. 178
13 Rebornp. 191
14 The Final Battlep. 204
Epilogue: Lem's Trialsp. 215
Afterword: The Making of a Legendp. 227
Notesp. 235
Bibliographyp. 257
Indexp. 261