Cover image for Mail and internet surveys : the tailored design method
Mail and internet surveys : the tailored design method
Dillman, Don A., 1941-
Personal Author:
Second edition.
Publication Information:
New York : Wiley, [2000]

Physical Description:
xvi, 464 pages : illustrations ; 25 cm
General Note:
Rev. ed. of: Mail and telephone surveys. c1978.
Introduction to Tailored Design -- Writing questions -- Constructing the questionnaire -- Implementation procedures -- Limiting error from coverage and sampling -- Tailoring to sponsorship, population, and special situations -- Mixed-mode surveys -- Delivery of questionnaires in-person, to groups and through publications -- When speed is critical: diary, customer satisfaction, and election forecast surveys -- Surveys by government of households and individuals -- Business and other organization surveys -- Internet and interactive voice -- Response systems -- Questionnaires that can be scanned and imaged.
Format :


Call Number
Material Type
Home Location
Item Holds
HM538 .D55 2000 Adult Non-Fiction Central Closed Stacks

On Order



For nearly two decades, Don Dillman's Mail and Telephone Surveys and the Total Design Method it outlined has aided students and professionals in effectively planning and conducting surveys. But much has changed since the TDM was developed in 1978. Mail and Internet Surveys: The Tailored Design Method, Second Edition, thoroughly revised and updated by the author from his classic text, addresses these changes and introduces a new paradigm that responds to the recent developments that affect the conduct and success of surveys.

In this new edition, Dillman introduces a new paradigm called "Tailored Design," which expands TDM to account for-and take advantage of-innovations such as computers, electronic mail, and the World Wide Web; theoretical advancements; mixed-mode considerations; the increasing acceptance of self-administered surveys; our better understanding of specific survey requirements; and an improved base of social science knowledge. As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.

Topics covered include:

Writing Questions and Constructing the Questionnaire Mixed-Mode Surveys Personal Delivery of Questionnaires Surveying When Speed Is Critical Government Surveys of Households and Individuals Business Surveys Internet and Interactive Voice Response Systems Questionnaires That Can Be Scanned and Imaged

Praise for the previous edition . . .

"Required reading for anyone who wants to diversify research procedures."
-Contemporary Psychology

"An excellent reference tool and valuable addition to any serious practitioner's library."
-Public Relations Journal

"The book is packed with practical suggestions that cover each task in designing andimplementing a survey."
-Social Forces

Author Notes

Don A. Dillman, PhD, is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy and is also on the faculty of the Social and Economic Sciences Research Center and the Department of Sociology at Washington State University
Jolene D. Smyth, PhD, is an assistant professor in the Survey Research and Methodology Program and the Department of Sociology at the University of Nebraska-Lincoln. Her primary research interests include survey measurement and nonresponse. She has published several articles relevant to these topics in recent years and continues to explore them in her current research
Leah Melani Christian, PhD, is a Research Associate at the Pew Research Center for the People and the Press. Her primary research interests include mixed-mode surveys, questionnaire design, and the impact of technology on survey research

Table of Contents

Prefacep. ix
1 Turbulent Times for Survey Methodologyp. 1
2 The Tailored Design Methodp. 15
3 Coverage and Samplingp. 41
4 The Basics of Crafting Good Questionsp. 65
5 Constructing Open- and Closed-Ended Questionsp. 107
6 From Questions to a Questionnairep. 151
7 Implementation Proceduresp. 234
8 When More than One Survey Mode Is Neededp. 300
9 Longitudinal and Internet Panel Surveysp. 331
10 Customer Feedback Surveys and Alternative Delivery Technologiesp. 353
11 Effects of Sponsorship and the Data Collection Organizationp. 381
12 Surveying Businesses and Other Establishmentsp. 402
13 Coping with Uncertaintyp. 440
Referencesp. 458
Indexp. 477