Cover image for MBA in a box : practical ideas from the best brains in business
Title:
MBA in a box : practical ideas from the best brains in business
Author:
Kurtzman, Joel.
Personal Author:
Edition:
First edition.
Publication Information:
New York : Crown Business, [2004]

©2004
Physical Description:
437 pages : illustrations ; 24 cm
Language:
English
Contents:
Innovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : make sure you take the right fork in the road : on the importance of strategic direction -- Managing : is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader : and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry.
Subject Term:
ISBN:
9780609610886
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Item Holds
Searching...
HD31 .K88 2004 Adult Non-Fiction Non-Fiction Area
Searching...

On Order

Summary

Summary