Cover image for Consuming kids : the hostile takeover of childhood
Title:
Consuming kids : the hostile takeover of childhood
Author:
Linn, Susan.
Personal Author:
Publication Information:
New York : New Press, [2004]

©2004
Physical Description:
xiv, 288 pages ; 24 cm
Language:
English
Contents:
The marketing Maelstrom -- 1. Notes from the underground: thirty-six hours at a marketing conference -- 2. A consumer in the family: the nag factor and other nightmares -- 3. Branded babies: from cradle to consumer -- 4. Endangered species: play and creativity -- 5. Students for sale: who profits from marketing in schools? -- 6. Through thick and thin: the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown!: selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity -- 9. Marketing, media, and the First Amendment: what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco -- 11. If values are right, what's left: life lessons from marketing -- 12. Ending the marketing Maelstrom: you're not alone.
ISBN:
9781565847835
Format :
Book