Cover image for Writing effective speeches
Title:
Writing effective speeches
Author:
Ehrlich, Henry, 1949-
Personal Author:
Edition:
Revised and expanded.
Publication Information:
New York : Reed Press, [2004]

©2004
Physical Description:
xix, 245 pages ; 21 cm
General Note:
"A Reed Business Press book."

Includes bibliographical references (p. 243-244).

"Originally published in 1992 by Paragon House."--verso T.p.
Language:
English
Subject Term:
ISBN:
9781594290107
Format :
Book

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PN4142 .E37 2004 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

Whether you are giving a presentation to your board or writing a speech on a subject you've never heard of, for a director you've never met, professional speechwriter Henry Ehrlich tells how to write words meant to be spoken aloud. He provides hard information on topics like how to write for the opposite sex; acing the lead; using humor without falling flat; tackling an unfamiliar subject; reading an audience; coaching the speaker; even typing the script and adding visual cues. New material includes special sections on the Worst Subjects--business ethics and corporate governance, and speechwriting after 9/11.


Reviews 2

Booklist Review

There are plenty of guides on speech delivery and writing but fewer on writing speeches for others. Ehrlich's advice on recognizing a client's needs, style, and subject is invaluable, and his sense of humor graces the entire book, setting a fine example of anecdotal style. He tells how to compose a high-quality speech and addresses special issues, including writing for speakers of the opposite sex, facing foreign audiences, and assisting speakers with dyslexia. Great for free-lance writers but also valuable for those composing their own speeches. ~--Denise Perry Donavin


Library Journal Review

Those who can, write. Those who can't write, hire a speechwriter. Ehrlich, a professional speechwriter, gives the reader a behind-the-scenes glance at a unique calling--putting words in other people's mouths. In this often entertaining book, the author emphasizes wordsmithing for tightly scheduled business executives who trust speechwriters to make them sound witty, topical, and powerful. Ehrlich explains the structure of a typical 20-minute speech and how to make or break it with the introduction. The reader will learn how to spice up a community service appeal and how to gear a speech to the opposite sex. In an appendix, the author most helpfully critiques a speech and shows the writer the trick to making the content stronger. Purchase for business libraries or for the communications section of large academic libraries.-- Sherry Porter, Texas Coll. of Osteopathic Medicine, Fort Worth (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.