Cover image for Beyond the bookstore : how to sell more books profitably to non-bookstore markets
Title:
Beyond the bookstore : how to sell more books profitably to non-bookstore markets
Author:
Jud, Brian.
Personal Author:
Publication Information:
New York : Reed Business Press, [2004]

©2004
Physical Description:
xvi, 304 pages : illustrations ; 24 cm 1 CD rom.
General Note:
"A Publishers weekly book."
Language:
English
Contents:
The buck starts here : what is special-sales marketing and how can it increase your profits? -- Recognize where to find special sales markets for your title -- Crystallize your special sales mission -- Strategize your special sales efforts -- Develop your special sales product line strategies : the benefits of planning your product strategy -- Promotional strategies for special sales -- Distribution strategies for special sales -- Organize your special sales marketing plan -- Prioritizing and forecasting for special sales -- Capitalize your special sales efforts sufficiently and price your book profitably -- Energize your implementation -- Special distribution markets -- The commercial sales segment -- Niche markets -- Selling techniques for contacting buyers in all segments -- Scrutinize your relative success and make necessary corrections -- Realize your objectives.
ISBN:
9781594290022
Format :
Book

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Z471 .J83 2004 Book and Software Set Non-Fiction Area
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