The buck starts here : what is special-sales marketing and how can it increase your profits? -- Recognize where to find special sales markets for your title -- Crystallize your special sales mission -- Strategize your special sales efforts -- Develop your special sales product line strategies : the benefits of planning your product strategy -- Promotional strategies for special sales -- Distribution strategies for special sales -- Organize your special sales marketing plan -- Prioritizing and forecasting for special sales -- Capitalize your special sales efforts sufficiently and price your book profitably -- Energize your implementation -- Special distribution markets -- The commercial sales segment -- Niche markets -- Selling techniques for contacting buyers in all segments -- Scrutinize your relative success and make necessary corrections -- Realize your objectives.