Cover image for Doing business in emerging Europe
Doing business in emerging Europe
Zoubir, Yahia H.
Personal Author:
Publication Information:
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Physical Description:
xv, 276 pages ; 23 cm
Format :


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HF1532.7 .Z368 2003 Adult Non-Fiction Central Closed Stacks

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The transformation, which is unfolding in emerging European countries is a unique historic event. In several countries, the transition has been quite positive; most analysts anticipate continued real growth in the coming years. While opportunities in that region are numerous, doing business may prove, as in any other foreign country, quite complex. Doing Business in Emerging Europe is a user-friendly guide to doing business in Belarus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovak Republic, Slovenia, and Ukraine constitute a chapter. Brief overviews of Bosnia-Herzegovina, Croatia, Cyprus, Macedonia, and Serbia/Yugoslavia are also included.

Author Notes

FRANÇOIS-SERGE LHABITANT is Head of Quantitative Risk Management at Union Bancaire Privée in Geneva, Assistant Professor of Finance at Thunderbird, the American Graduate School of International Management, Professor at the Training Centre for Investment Professionals (AZEK/CFPI, Zurich) and at HEC University of Lausanne.

YAHIA H. ZOUBIR is Professor of International Studies at Thunderbird, The American Graduate School of International Management, Glendale, Arizona. He is currently the Director of Thunderbird Europe, French-Geneva Center in Archamps, France.

Reviews 1

Choice Review

Zoubir and Lhabitant, academics with US and European affiliations, have written a practical guide to conducting business in 12 emerging Eastern European countries that they believe are most likely to offer marketing opportunities. A chapter is devoted to each of the 12 countries: Belarus, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia, Turkey, and Ukraine. The authors facilitate comparisons among countries by providing comparable information in a similar format: geographic and demographic background, historical highlights, and political, economic, and legal essentials. In addition, they offer helpful insights into the business practices and etiquette of each country, along with cultural overviews. Each precis is remarkably informative, given its concise format. The nontechnical and not overly statistical style of presentation enables readers to gain a general understanding of business procedures without groping through details. Should further information be desired, an appendix offers additional sources for each country with relevant street addresses, phone and fax numbers, and Web site contact data. ^BSumming Up: Recommended. Academic collections, upper-division undergraduate through faculty; and public and professional libraries. W. C. Struning emeritus, Seton Hall University