Cover image for Fisher-Price : historical, rarity, and value guide, 1931-present
Fisher-Price : historical, rarity, and value guide, 1931-present
Fox, Bruce R.
Personal Author:
Updated third edition.
Publication Information:
[Iola, WI] : Krause Publications, [2002]

Physical Description:
256 pages : illustrations (chiefly color) ; 28 cm
General Note:
Rev. ed. of: Fisher-Price, 1931-1963 / John J. Murray. 1st print ed. 1987.
Format :


Call Number
Material Type
Home Location
Item Holds
NK9509.65.U6 M8 2002 Adult Non-Fiction Grosvenor Room-Buffalo Collection Non-Circ
NK9509.65.U6 M8 2002 Adult Non-Fiction Open Shelf
NK9509.65.U6 M8 2002 Adult Non-Fiction Open Shelf

On Order



This must-have book written by the two foremost Fisher-Price historians and collecting experts is a comprehensive look at the colorful history and even more colorful playthings produced by the world's largest manufacturer of preschool toys. Features more than 150 color photos of toys made from 1931 to the present, as well as detailed information on more than 3,000 toys, including toy names alphabetized by year, toy identification numbers, number of years made, special remarks, and a value range from good to mint condition. Includes comic characters, vehicles, dolls, Little People registered], and morel Also includes a special dedication by the company CEO, consumer testimonials, company milestones, founders' biographies, year-by-year historical and toy line descriptions with decade summarization, catalog covers, and more.

Author Notes

Bruce R. Fox and John J. Murray have been employees of Fisher-Price for a combined 52 years, have contributed to various toy periodicals, and have been on local and national television. In addition to having their own extensive Fisher-Price toy collections, Bruce, as the Fisher-Price historian, has made numerous multimedia presentations on the rich history of the world's No. 1 toy brand, and John is president of the Toy Town USA Foundation and the Toy Town Museum of East Aurora, N.Y.

Table of Contents

Forewordp. 3
Toy Storiesp. 6
Acknowledgmentsp. 9
Introductionp. 9
The Foundersp. 10
Milestonesp. 12
A Proud Historyp. 14
1930s: The First Yearsp. 14
1940s: War, Then Prosperityp. 21
1950s: The Plastics Erap. 27
1960s: The Play Family Evolution and Quaker Oatsp. 33
1970s: The Growth Era (Subcategories and Expansion)p. 36
1980s: Further Growth (Construx, Plush, Fun with Food, and Diversified Products)p. 38
1990s: Corporate Rebirth and the Age of Mattelp. 44
2000 and Beyond: The Next Centuryp. 50
For the Collector: Year-by-Year Toy Historyp. 51
1930sp. 52
1940sp. 66
1950sp. 77
1960sp. 89
1970sp. 103
1980sp. 126
1990sp. 162
2000p. 203
2001 and Beyondp. 208
Authors' Top 10 Listsp. 209
Value and Rarity Guidep. 213
Condition, Rarity, and Desirabilityp. 213
Year-by-Year Value Guidep. 214
About the Authorsp. 255
Dedicationp. 256