Cover image for Offensive marketing : an action guide to gaining competitive advantage
Title:
Offensive marketing : an action guide to gaining competitive advantage
Author:
Davidson, J. H. (J. Hugh), 1935-
Publication Information:
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, [2004]

©2004
Physical Description:
xiv, 414 pages : illustrations ; 24 cm
Language:
English
Subject Term:
ISBN:
9780750674591
Format :
Book