Offensive marketing : an action guide to gaining competitive advantage
Title:
Offensive marketing : an action guide to gaining competitive advantage
Author:
Davidson, J. H. (J. Hugh), 1935-
Personal Author:
Publication Information:
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, [2004]
©2004
Physical Description:
xiv, 414 pages : illustrations ; 24 cm
Language:
English
Subject Term:
Electronic Access:
Publisher description http://www.loc.gov/catdir/description/els041/2003057940.htmlTable of contents http://www.loc.gov/catdir/toc/els041/2003057940.html
ISBN:
9780750674591
Format :
Book
