Cover image for Franchising : pathway to wealth creation
Title:
Franchising : pathway to wealth creation
Author:
Spinelli, Stephen, Jr.
Personal Author:
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, 2004.
Physical Description:
xviii, 234 pages : illustrations, charts ; 24 cm
Language:
English
ISBN:
9780130097170
Format :
Book

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HF5429.23 .S65 2004 Adult Non-Fiction Popular Materials-Small Business
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HF5429.23 .S65 2004 Adult Non-Fiction Popular Materials-Small Business
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Summary

Summary

This text provides complete coverage of basic, intermediate, and advanced skills, featuring a unique, user-friendly, full-colour presentation, with more than a thousand photos and drawings. The nursing process framework and clear, 2-column format with rationales help put nursing skills into the context of care delivery. Skills are clustered, with similar skills covered together, to reflect the way they are commonly taught.


Author Notes

Stephen Spinelli, Jr. co-founded Jiffy Lube International, the franchise that revolutionized automotive quick service. He then purchased two Jiffy Lube franchises and grew to become Jiffy Lube's largest franchisee, with 47 stores that posted 39 consecutive profitable quarters. He later served as national leader, founder, chairman, and CEO of America Oil Change Corporation. At Babson College, he currently serves as Assistant Professor in Entrepreneurial Studies, Chairman of the Entrepreneurship Division, and Director of both the Arthur M. Blank Center for Entrepreneurship and the Franchise Institute.

Robert M. Rosenberg, CEO of Dunkin' Donuts for 35 years, led the firm's growth from 300 units to over 3,000. He currently serves on the Board of Directors of Sonic, America's Drive-In. He is a member of the International Franchise Association's Hall of Fame.

Sue Birley is an acclaimed scholar of entrepreneurship and a former director at National Westminster Bank, the world's largest franchise lender. With Stephen Spinelli, Jr., she co-authored Franchising Your Way to Riches: An Analysis of Value Creation in Public Franchisors.


Table of Contents

1 Franchising as Entrepreneurship
2 The Franchise Relationship Model
3 The Wealth-Creating Power of Franchising
4 Service Delivery System and Real Estate
5 Service Delivery System and Monitoring and Control
6 Service Delivery System and Marketing
7 Transaction Analysis
8 Financial Analysis
9 The Dynamics of the Franchise Relationship
10 Franchising and the Law
11 International Aspects of Franchising
12 The Harvest