Cover image for Campaigns and elections : issues, concepts, cases
Campaigns and elections : issues, concepts, cases
Watson, Robert P., 1962-
Publication Information:
Boulder, Colo. : L. Rienner Publishers, [2003]

Physical Description:
xii, 319 pages : illustrations ; 24 cm
Inside the war room: political consultants in modern campaigns / David A. Dulio -- Campaign pollsters and polling: manipulating the voter or taking the electorate's pulse? / Stephen K. Medvic -- The technological evolution of campaigns: a look at new and emerging practices / Joshua M. Whitman and Joseph W. Perkins Jr. -- Case: Incumbency and issue advocacy in Pennsylvania's Thirteenth District / Robin Kolodny and Sandra L. Sur̀ez -- Case: Violating the "appearance standard": a local campaign controversy / Edward M. Yager Jr. -- Partisan politics in a nonpartisan society / Nicol C. Rae -- Reforming the reforms: campaign finance and Congress / Victoria S. Farrar-Myers -- Democratic survival in the Republican South / Matthew Corrigan -- Case: the contested vote for Mississippi governor / Donna Simmons -- Case: two views of the Florida controversy ; View 1. What happened in Florida on November 7, 2000? / Jane Carroll ; View 2. Election 2000: a League of Women Voters' perspective / Joan Karp -- Women's underrepresentation in elective office / Gary G. Aguilar -- Minority voters and candidates: tracking trends / David L. Leal -- Covering candidates and informing voters: newspaper coverage of a gubernatorial election / Stephen J. Stambough and Valerie R. O'Regan -- Case: the maverick campaign and election of Jesse Ventura / Steven C. Wagner and Stephen I. Frank -- Case: showdown in the empire state: Clinton versus Lazio / Jeffrey Kraus -- The Congressional elections of 2000: tradition meets competition in the new age / Robert Dewhirst and Ronald Keith Gaddie -- The significance of the 2000 presidential election: institutional impact and possible reforms / Anthony J. Eksterowicz.

Format :


Call Number
Material Type
Home Location
Item Holds
JK2281 .C354 2003 Adult Non-Fiction Non-Fiction Area

On Order



Blending insightful scholarship with a nuts and bolts approach, this title examines the electoral process at the local, state and national levels.

Reviews 1

Choice Review

Scholars and practitioners of political campaigns and elections contributed to this volume. Editors Watson (Florida Atlantic Univ.) and Campbell (Florida International Univ.) suggest that this combination blends insightful scholarship with a nuts-and-bolts approach. The result is a series of relatively short, well-written, and easy-to-read chapters that may leave some readers wishing for more theoretical and methodological depth. The timing of the study is excellent. As the 2004 US presidential election cycle approaches, a review of what went right and what went wrong since the 2000 election is appropriate, and this study covers these contemporary times well. The volume is divided into three main parts: current issues in campaigns, current issues in elections, and candidates and voters. A concluding section focuses on the 2000 election cycle. Each part includes two or three substantive chapters examining many of the important topics in campaigns and elections, from the role of polling and pollsters (by far the best chapter) to the difficulty women have getting elected to Congress. ^BSumming Up: Highly recommended. General readers, lower- and upper-division undergraduates, and practitioners. Q. Kidd Christopher Newport University

Table of Contents

David A. DulioStephen K. MedvicJoshua M. Whitman and Joseph W. Perkins Jr.Robin Kolodny and Sandra L. SuarezEdward M. Yager Jr.Nicol C. RaeVictoria A. Farrar-MyersMatthew CorriganDonna SimmonsJane CarrollJoan KarpGary G. AguiarDavid L. LealStephen J. Stambough and Valerie R. O'ReganSteven C. Wagner and Stephen I. FrankJeffrey KrausRobert Dewhirst and Ronald Keith GaddieAnthony J. Eksterowicz
Prefacep. xi
Introductionp. 1
Part 1 Current Issues in Campaigns
1 Inside the War Room: Political Consultants in Modern Campaignsp. 17
2 Campaign Pollsters and Polling: Manipulating the Voter or Taking the Electorate's Pulse?p. 31
3 The Technological Evolution of Campaigns: A Look at New and Emerging Practicesp. 47
4 Case: Incumbency and Issue Advocacy in Pennsylvania's Thirteenth Districtp. 57
5 Case: Violating the "Appearance Standard": A Local Campaign Controversyp. 67
Part 2 Current Issues in Elections
6 Partisan Politics in a Nonpartisan Societyp. 83
7 Reforming the Reforms: Campaign Finance and Congressp. 99
8 Democratic Survival in the Republican Southp. 119
9 Case: The Contested Vote for Mississippi Governorp. 131
10 Case: Two Views of the Florida Controversyp. 139
View 1 What Happened in Florida on November 7, 2000?p. 139
View 2 Election 2000--A League of Women Voters' Perspectivep. 150
Part 3 Candidates and Voters
11 Women's Underrepresentation in Elective Officep. 169
12 Minority Voters and Candidates: Tracking Trendsp. 183
13 Covering Candidates and Informing Voters: Newspaper Coverage of a Gubernatorial Electionp. 203
14 Case: The Maverick Campaign and Election of Jesse Venturap. 221
15 Case: Showdown in the Empire State--Clinton Versus Laziop. 229
Part 4 Conclusion
16 The Congressional Elections of 2000: Tradition Meets Competition in the New Agep. 241
17 The Significance of the 2000 Presidential Election: Institutional Impact and Possible Reformsp. 253
Notesp. 267
Bibliographyp. 285
The Contributorsp. 309
Indexp. 313
About the Bookp. 319