Cover image for The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
Title:
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
Author:
Alsop, Ronald.
Personal Author:
Publication Information:
New York : Free Press, [2004]

©2004
Physical Description:
xii, 306 pages ; 24 cm.
General Note:
Includes index.
Language:
English
Contents:
Part 1: Establishing a good reputation -- Maximize your most powerful asset -- Know thyself-measure your reputation -- Learn to play to many audiences -- Live your values and ethics -- Be a model citizen -- Convey a compelling corporate vision -- Create emotional appeal -- Part 2: Keeping that good reputation -- Recognize your shortcomings -- Stay vigilant to ever-present perils -- Make your employees your reputation champions -- Control the Internet before it controls you -- Speak with a single voice -- Beware the dangers of reputation rub-off -- Part 3: Repairing a damaged reputation -- Manage crises with finesse -- Fix it right the first time -- Never underestimate the public's cynicism -- Remember--being defensive is offensive -- If all else fails, change your name.
Added Uniform Title:
Wall Street journal.
ISBN:
9780743236706
Format :
Book

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HD59.2 .A47 2004 Adult Non-Fiction Central Closed Stacks
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