Cover image for Careers in focus. Advertising & marketing.
Title:
Careers in focus. Advertising & marketing.
Author:
J.G. Ferguson Publishing Company.
Publication Information:
New York : Ferguson, [2004]

©2004
Physical Description:
188 pages : illustrations ; 24 cm
Summary:
Defines the top twenty careers in advertising and marketing, discussing the nature of the work, educational or training requirements, getting started, advancement possibilities, salary, employment outlook, and sources of more information.
General Note:
Includes index.
Language:
English
Contents:
Introduction -- Advertising account executives -- Advertising and marketing managers -- Advertising workers -- Art directors -- Buyers -- Composers -- Copywriters -- Demographers -- Fashion coordinators -- Graphic designers -- Illustrators -- Marketing research analysts -- Media planners and buyers -- Media relations specialists -- Merchandise displayers -- Photographers -- Photo stylists -- Public opinion researchers -- Public relations specialists -- Statisticians -- Telemarketers -- Index.
Added Corporate Author:
ISBN:
9780816054824
Format :
Book

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