Cover image for Careers in focus. Advertising & marketing.
Title:
Careers in focus. Advertising & marketing.
Author:
J.G. Ferguson Publishing Company.
Publication Information:
New York : Ferguson, [2004]

©2004
Physical Description:
188 pages : illustrations ; 24 cm
Summary:
Defines the top twenty careers in advertising and marketing, discussing the nature of the work, educational or training requirements, getting started, advancement possibilities, salary, employment outlook, and sources of more information.
General Note:
Includes index.
Language:
English
Contents:
Introduction -- Advertising account executives -- Advertising and marketing managers -- Advertising workers -- Art directors -- Buyers -- Composers -- Copywriters -- Demographers -- Fashion coordinators -- Graphic designers -- Illustrators -- Marketing research analysts -- Media planners and buyers -- Media relations specialists -- Merchandise displayers -- Photographers -- Photo stylists -- Public opinion researchers -- Public relations specialists -- Statisticians -- Telemarketers -- Index.
Added Corporate Author:
ISBN:
9780816054824
Format :
Book

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Summary

Summary

Each volume in Ferguson's Careers in Focus series offers an overview of a career category followed by a selection of jobs, profiled in detail. Each profile discusses the nature of the job, earnings, prospects for employment, what kind of training and skills it requires, and sources for further information. Each book also includes black-and-white photographs and interviews with industry professionals. Jobs profiled include: Advertising and marketing managers Art directors Copywriters Demographers Marketing research analysts Merchandise displayers Statisticians.


Reviews 2

Booklist Review

Reviewed with Careers in Focus: Coaches and Fitness Professionals0 . Gr. 9-12. Teens mulling over college programs and career paths will find excellent resources in these comprehensive guides in the Careers in Focus series. The books introduce a wide range of jobs. Art0 includes chapters about book conservators, art\b \b0 therapists, and museum curators, for example; Coaches and Fitness Professionals0 covers diet and fitness writers, motivational speakers, and yoga instructors as well as the usual coaching positions. Each chapter follows the same format, with information about a job's common duties and responsibilities, a history of the field, educational requirements, salaries, typical hours, and sources for more information. In addition, there are also practical tips on gaining experience in the fields while still in high school or the first year of college. The format is dry and uninspiring, illustrated with a smattering of grainy, black-and-white photographs, but these books offer excellent starting points for young people curious about the world of work. Recently revised editions of older series titles, including Entrepreneurs 0 and Technicians,0 are also available. --Gillian Engberg Copyright 2004 Booklist


School Library Journal Review

Gr 9 Up-Each guide provides readers with a solid, comprehensive view of the work environments that exist for a wide variety of jobs. In the book on art, for example, interested teens can investigate the worlds of antique and art dealers, fashion designers, illustrators, jewelers, graphic designers, photographers, teachers, and museum curators. Each job gets a thorough treatment, including an overview, a history, training and education requirements, earnings, and outlook. Often, actual practitioners are interviewed for a more in-depth look at the career. The end results are books that give teens a good foundation for understanding a given profession and their possible place within it. Excellent additions to career collections.-Carol Jones Collins, Columbia High School, Maplewood, NJ (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.


Excerpts

Excerpts

Each volume in Ferguson's Careers in Focus series offers an overview of a career category followed by a selection of jobs, profiled in detail. Each profile discusses the nature of the job, earnings, prospects for employment, what kind of training and skills it requires, and sources for further information. Each book also includes black-and-white photographs and interviews with industry professionals. Jobs profiles include: Advertising and marketing managers Art directors Copywriters Demographers Marketing research analysts Merchandise displayers Statisticians. Excerpted from Careers in Focus All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Table of Contents

Introductionp. 1
Advertising Account Executivesp. 4
Advertising and Marketing Managersp. 13
Advertising Workersp. 21
Art Directorsp. 33
Buyersp. 43
Composersp. 51
Copywritersp. 60
Demographersp. 71
Fashion Coordinatorsp. 77
Graphic Designersp. 85
Illustratorsp. 93
Marketing Research Analystsp. 101
Media Planners and Buyersp. 109
Media Relations Specialistsp. 119
Merchandise Displayersp. 126
Photographersp. 133
Photo Stylistsp. 142
Public Opinion Researchersp. 151
Public Relations Specialistsp. 158
Statisticiansp. 166
Telemarketersp. 174
Indexp. 182