Winning with ideas : how business ideas are linked to business success -- The idea practitioners : who introduces ideas to organizations? -- Ideas at work : it's the content that counts -- The guide to gurus : where good management ideas come from -- Market savvy : how ideas interact with markets -- Will it fit? : find ideas that fit your organization--then sell them -- The reengineering tsunami : a case story of an idea that became a tidal wave -- Knowledge management : case story of "P-Cycle" movement -- Idea-based leadership : how can your organization lead with ideas -- A select survey of business and management ideas.