The consumer trap : big business marketing in American life
Title:
The consumer trap : big business marketing in American life
Author:
Dawson, Michael, 1965-
Personal Author:
Publication Information:
Urbana : University of Illinois Press, [2003]
©2003
Physical Description:
x, 203 pages : illustrations ; 24 cm.
Language:
English
Contents:
Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap -- Escaping the consumer trap.
ISBN:
9780252028090
Format :
Book
