Cover image for Libraries, mission & marketing : writing mission statements that work
Libraries, mission & marketing : writing mission statements that work
Wallace, Linda K.
Personal Author:
Publication Information:
Chicago : American Library Association, [2004]

Physical Description:
vi, 82 pages : 23 cm
Format :


Call Number
Material Type
Home Location
Item Holds
Z678 .W327 2004 Adult Non-Fiction Non-Fiction Area

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For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create your mission statement and put it to work Here's how to do it, along with winning models to inspire you in the process. You'll better communicate why what you do is important and how your library makes a difference in its community.

Reviews 2

Booklist Review

This guide to effective library services mission statements pairs nicely with The Public Library Start-Up Guide0 RBB Mr 1 04. Both written by library professionals experienced in library administration and public relations, these compact volumes work together to provide focus and options in planning, promoting, and developing or expanding a library. Although they can be used separately, their subjects are complementary and interrelated. Establishing a library with furnishings, staff, and services does little good if its mission and promotion of that mission are not carefully considered, just as a clear vision of service is useless if the institution cannot meet its goals. Take a two-fisted approach and study both guides, and you'll not only provide the best library service but be able to explain how and why you do so. -- RBB Copyright 2004 Booklist

Library Journal Review

The author currently serves as a consultant and partner for Library Communication Strategies but for 15 years was director for the American Library Association's Public Information Office. Her brief paperback sets out in just 27 pages of text to inform the reader what is and is not a mission statement-often confused with a vision statement-and then how to market the library's mission statement once it has been established. Unfortunately, in the 45 pages of examples of mission statements that follow, there is no distinction made as to those that are "good" and those that aren't! This guide seems a bit pricey for the content; on the other hand, if you have just been asked to develop a mission statement for your library and/or library system and have no idea how to start, this might prove a useful tool.-B. Susan Brown, Pamunkey Regional Lib., VA (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.