Cover image for Marketing mistakes and successes
Marketing mistakes and successes
Title:
Marketing mistakes and successes
Author:
Hartley, Robert F., 1927-
Personal Author:
Edition:
Ninth edition.
Publication Information:
Hoboken, NJ : John Wiley, [2004]

©2004
Physical Description:
viii, 360 pages : illustrations ; 23 cm
Language:
English
ISBN:
9780471446385
Format :
Book