Cover image for The entrepreneur : twenty-five golden rules for the global business manager
Title:
The entrepreneur : twenty-five golden rules for the global business manager
Author:
Heinecke, William.
Personal Author:
Edition:
Revised edition.
Publication Information:
Singapore ; Hoboken, NJ : Wiley, [2003]

©2003
Physical Description:
282 pages, 8 unnumbered pages of plates : illustrations ; 23 cm
General Note:
Previous ed.: 2000.
Language:
English
ISBN:
9780470820988
Format :
Book

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Library
Call Number
Material Type
Home Location
Status
Central Library HF5386 .H366 2003 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. The rules covered in this book are applicable to any entrepreneur around the world.


Table of Contents

Preface
Introduction
Find a Vacuum and Fill it
Do Your Homework
You Won't be Committed if You're not Having Fun
Work Hard, Play Hard
Work with Other People's Brains
Set Goals (but go easy on the "Vision" thing)
Trust Your Intuition
Reach for the Sky (at least once)
Learn to Sell
Become a Leader
Recognize a Failure and Move on
Make the Most of Lucky Breaks
Embrace Change as a Way of Life
Develop Your Contacts
Use Your Time Wisely
Measure for Measure
Don't Put up with Mediocrity
Chase Quality, Not Dollars
Act Quickly in a Crisis
After a Fall, Get Back in the Saddle Quickly
Fight the Good Fight (especially those that you can win): Pizza Wars - Act I
People Build Brands, Brands do not Build People: Pizza Wars - Act II
Be Prepared for Anything: The September 11 Rule
Reinvent Yourself: Onwards and Upwards
Be Content
Chronology
Bibliography
Index

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