Cover image for The entrepreneur : twenty-five golden rules for the global business manager
The entrepreneur : twenty-five golden rules for the global business manager
Heinecke, William.
Personal Author:
Revised edition.
Publication Information:
Singapore ; Hoboken, NJ : Wiley, [2003]

Physical Description:
282 pages, 8 unnumbered pages of plates : illustrations ; 23 cm
General Note:
Previous ed.: 2000.
Format :


Call Number
Material Type
Home Location
Item Holds
HF5386 .H366 2003 Adult Non-Fiction Central Closed Stacks

On Order



Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. The rules covered in this book are applicable to any entrepreneur around the world.

Author Notes

William E. Heinecke, CEO The Minor Group, Thailand, founded Minor Holdings in 1967, nearly three decades later it has grown into The Minor Group, spanning more than thirty companies. He was also a two-time past president of the American Chamber of Commerce, Thailand; sat on the Prime Minister's Foreign Investment Advisory Council, and accompanied several official Thailand government missions to America and Europe.

Jonathan Marsh has worked as a journalist in the UK, Hong Kong, Bangkok, New York and Sydney. Based in Thailand in 1997, he had a front row seat of the economic crisis that started in Bangkok and swept through Asia. He currently edits a personal investment magazine in Hong Kong.

Richard Neville, the Chief Financial Officer for the Minor Food Group, contributed material about "The Pizza Wars" for Chapters 21 and 22.

Table of Contents

Find a Vacuum and Fill it
Do Your Homework
You Won't be Committed if You're not Having Fun
Work Hard, Play Hard
Work with Other People's Brains
Set Goals (but go easy on the "Vision" thing)
Trust Your Intuition
Reach for the Sky (at least once)
Learn to Sell
Become a Leader
Recognize a Failure and Move on
Make the Most of Lucky Breaks
Embrace Change as a Way of Life
Develop Your Contacts
Use Your Time Wisely
Measure for Measure
Don't Put up with Mediocrity
Chase Quality, Not Dollars
Act Quickly in a Crisis
After a Fall, Get Back in the Saddle Quickly
Fight the Good Fight (especially those that you can win): Pizza Wars - Act I
People Build Brands, Brands do not Build People: Pizza Wars - Act II
Be Prepared for Anything: The September 11 Rule
Reinvent Yourself: Onwards and Upwards
Be Content