Cover image for The Wright way : 7 problem-solving principles from the Wright brothers that will make your business soar!
The Wright way : 7 problem-solving principles from the Wright brothers that will make your business soar!
Eppler, Mark, 1946-
Personal Author:
Publication Information:
New York : American Management Association, [2004]

Physical Description:
xvi, 205 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
TL540.W7 E64 2004 Adult Non-Fiction Non-Fiction Area

On Order



When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly! Where had these two brothers come from? The impact was astonishing. (Imagine if Neil Armstrong had landed on the moon in a craft he built himself and paid for with a part-time job!) In ushering in the age of flight, the Wright brothers got past numerous obstacles the world's other scientists hadn't even begun to tackle. The Wright Way defines seven essential problem-solving principles the brothers used in accomplishing this enormous feat, and shows readers how to apply them to common business problems. The book presents practical, inspirational principles for achievement, including: * Hammering out problems through constructive conflict * Addressing the toughest issues - or worst things" - first * Achieving perfection through "inveterate tinkering" * Pursuing useful knowledge through "forever learning" The book gives business leaders and managers constructive tips they can use to tackle their most difficult - and rewarding - challenges and opportunities. A perfect combination of savvy management guidance and historical adventure story, The Wright Way shows readers how to make their business soar when others can't even get off the ground. "

Author Notes

Mark Eppler (Milford, Ohio) is an award-winning speaker, a former marketing executive, and a passionate student of "everything Wright." He has taught business and management at Indiana University

Table of Contents

Prefacep. VII
Introduction: Intrepid Soulsp. 1
1 The Event of the Centuryp. 13
2 Masters of the Problemp. 27
3 Forging: The Principle of Constructive Conflictp. 41
4 Tackle the Tyrant: The Principle of Worst Things Firstp. 61
5 Fiddling: The Principle of Inveterate Tinkeringp. 77
6 Mind-Warping: The Principle of Rigid Flexibilityp. 95
7 Relentless Preparation: The Principle of Forever Learningp. 113
8 Measure Twice: The Principle of Methodical Meticulousnessp. 133
9 Force Multiplication: The Principle of Team Equityp. 151
10 Souls on Firep. 167
Epilogue: Lives of Consequencep. 181
Appendicesp. 187
Chronology of Important Eventsp. 188
Short Biographies of Aviation Pioneers and Experimentersp. 190
Short Biographics of First Flight Witnessesp. 194
Bibliographyp. 196
Glossary of Aviation Termsp. 198
Indexp. 201
About the Authorp. 206