Cover image for Steps to small business start-up : everything you need to know to turn your idea into a successful business
Steps to small business start-up : everything you need to know to turn your idea into a successful business
Pinson, Linda.
Personal Author:
Fifth edition.
Publication Information:
Chicago : Dearborn Trade Publishing, [2003]

Physical Description:
ix, 245 pages : illustrations ; 28 cm
Getting started -- Finding a business -- Determining business feasibility -- Choosing a business name -- Choosing a business location -- Developing a home-based business -- Choosing a legal structure -- Presenting your business -- Protecting your business -- Securing a business license -- Registering a fictitious name (filing a "dba") -- Obtaining a seller's permit -- Setting up a bank account -- Selecting your insurance -- Financing your business -- Keeping your books -- Success or failure : it depends on your cash flow -- Developing a marketing plan -- Promoting your business -- Business planning : the key to your success.
Added Author:
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Material Type
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Item Holds
HD62.5 .P565 2003 Adult Non-Fiction Popular Materials-Small Business
HD62.5 .P565 2003 Adult Non-Fiction Popular Materials-Small Business

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When it comes to starting a new venture, there are myriad details that require consideration - everything from finding a name and getting needed licenses to financing and promoting the new business in the crucial early days. Without a practical road map, entrepreneurs can easily lose their way in a thicket of pressing legal and financial issues. entrepreneurs and authors who have been down this road. There are proven techniques for building a successful business from a solid foundation, starting with the fundamentals. answer their most important questions. Is this business viable? Where should it be located? What is the best legal structure? How about cash flow? The authors provide a detailed and systematic process for covering all the bases, including: identifying the most appropriate business; using existing technologies to speed up research and handle details with ease; dealing with money and financial issues up front - what to do, how to avoid pitfalls; and protecting business assets with insurance, trademark, copyright, patent, and other strategies. so they make all the right moves. This text should be a one-stop resource covering all the basics needed to launch a successful new venture.

Author Notes

Linda Pinson is a lifelong entrepreneur, nationally recognized business plan expert, and business educator specializing in financial management and small business curriculum development. Linda is a U.S. Small Business Administration (SBA) advisory board member and serves on various boards and loan committees
Jerry Jinnett is a longtime entrepreneur, consultant, and author with experience across the business spectrum. Her expertise is in market research and planning. She is a speaker and consultant to Small Business Development Centers around the country

Table of Contents

Introductionp. vii
Acknowledgmentsp. ix
Chapter 1 Getting Startedp. 1
Examining Your Personal Objectivesp. 1
Exploring Business Ideasp. 2
Identifying Skills, Interests, and Personal Qualitiesp. 4
Evaluating Your Strengths and Weaknessesp. 4
Chapter 2 Finding a Businessp. 9
Developing Your Own Businessp. 9
Buying an Existing Businessp. 10
Buying a Franchisep. 11
Chapter 3 Determining Business Feasibilityp. 17
Generating a Viable Business Ideap. 17
Researching Your Marketp. 18
Finding Your Target Marketp. 19
Collecting General (or Secondary) Datap. 20
Competitionp. 21
Collecting Personal (or Primary) Datap. 22
Use of Questionnairesp. 23
Putting It Togetherp. 25
Chapter 4 Choosing a Business Namep. 35
Narrowing the Searchp. 37
Name Availabilityp. 38
Chapter 5 Choosing a Business Locationp. 39
Location Evaluationp. 39
Shopping Centerp. 41
Business Incubatorsp. 41
Enterprise Zonesp. 42
Lease Provisionsp. 42
Chapter 6 Developing a Home-Based Businessp. 47
How Does a Home-Based Business Differ from Other Businesses?p. 48
Do You Qualify for a Home-Office Deduction?p. 48
Calculating Your Deductionp. 50
Increasing Your Chances for Successp. 52
Chapter 7 Choosing a Legal Structurep. 59
Sole Proprietorshipp. 60
Partnershipp. 61
Partnership Agreementsp. 62
Corporationp. 63
S Corporationp. 65
Limited Liability Company (LLC)p. 66
General Considerationsp. 67
Chapter 8 Presenting Your Businessp. 69
Graphic Identityp. 69
Business Cardsp. 70
Promotional Materialsp. 71
Choosing a Printerp. 72
Chapter 9 Protecting Your Businessp. 77
Disclosure Letterp. 77
Journalp. 77
Copyrightp. 78
Trademarkp. 80
Patentp. 81
Contractsp. 82
Hiring an Attorneyp. 83
Chapter 10 Securing a Business Licensep. 87
Location Considerationsp. 87
Licensing a Home-Based Businessp. 88
Applying for a Business Licensep. 89
Always Post Your Business Licensep. 90
Chapter 11 Registering a Fictitious Name (Filing a "DBA")p. 93
If You Fail to Filep. 94
How to File a DBAp. 94
Renewal of Your DBAp. 95
Chapter 12 Obtaining a Seller's Permitp. 99
Applying for a Seller's Permitp. 99
Purpose of a Seller's Permitp. 99
State Laws Varyp. 100
Misuse of Your Seller's Permitp. 100
Resale Certificatep. 101
Reporting Sales Taxp. 101
Chapter 13 Setting Up a Bank Accountp. 109
Separate Business and Personal Financesp. 111
Open a Checking Accountp. 111
Additional Accounts You May Wish to Considerp. 112
Chapter 14 Selecting Your Insurancep. 115
Shopping for an Insurance Companyp. 115
The Basic Kinds of Insurancep. 116
Property and Liability Insurancep. 116
Life Insurancep. 118
Health Insurancep. 118
Employee Benefitsp. 118
Other Considerationsp. 119
Chapter 15 Financing Your Businessp. 121
Will You Need to Borrow Money?p. 121
How Much Do You Need and When Do You Need It?p. 122
What Are the Sources Available to You?p. 122
Which Type of Financing Costs the Most?p. 128
Chapter 16 Keeping Your Booksp. 131
The Importance of Recordkeepingp. 131
Should You Hire an Accounting Professional?p. 132
When Do You Begin?p. 133
What Records Do You Need to Keep?p. 133
Keeping the Books on Schedulep. 137
Chapter 17 Success or Failure: It Depends on Your Cash Flowp. 151
What Is a Cash Flow Statement?p. 151
Preplanning Worksheetsp. 152
Using the Worksheets to Build the Cash Flow Statementp. 158
Chapter 18 Developing a Marketing Planp. 165
Product or Servicep. 165
Placep. 166
Pricep. 167
Promotionp. 167
Chapter 19 Promoting Your Businessp. 171
Media Advertisingp. 171
Publicityp. 174
Alternative Methodsp. 174
Marketing on the Internetp. 177
Chapter 20 Business Planning: The Key to Your Successp. 187
Why Should You Write a Business Plan?p. 188
Revising Your Business Planp. 189
A Winning Business Plan Formatp. 189
Anatomy of a Business Plan Outlinep. 189
Appendix A Resources for Small Businessp. 193
The Small Business Administrationp. 193
Other Federal Resourcesp. 194
Associations and Agenciesp. 194
Booksp. 195
Library Resourcesp. 196
Appendix B Worksheetsp. 199
Glossaryp. 233
Indexp. 242