Defining market multiples and market approach methods. Defining market value multiples -- The guideline public company method -- The guideline merged and acquired company method -- Other market methods -- Finding and analyzing comparative market transaction data. Finding public company market transaction data -- Finding merger and acquisition market data -- Adjusting financial statements -- Comparative financial analysis -- Compiling market value tables and reaching a value conclusion. Compiling useful market value tables -- Selecting, weighting, and adjusting market value multiples --Control premiums and minority discounts -- Discounts for lack of marketability -- Sample market approach cases. Small-size service company sample case- sub shop -- Medium-size service company sample case-software developer -- Important aspects of using the market approach. Reconciling market approach values with income and asset approach values -- Does size matter? Evidence from empirical data -- Common errors in implementing the market approach -- The dismal track record of U.S. market acquisitions -- The market approach in the courts.