Cover image for This is today : a window on our times
This is today : a window on our times
Mink, Eric.
Personal Author:
Publication Information:
Kansas City, MO : Andrews McMeel Pub., [2003]

Physical Description:
xi, 173 pages : illustrations ; 28 cm + 1 DVD (4 3/4 in.)
Electronic Access:
Publisher description
Format :


Call Number
Material Type
Home Location
Item Holds
PN1992.77.T6 M56 2003 Adult Non-Fiction Central Closed Stacks-Oversize

On Order



For 50 years Today on NBC has captivated the nation with its winning combination of news broadcasts, rich features, cultural updates, and morning levity. Once hooked, many fans have come to rely on this institution for timely information about themselves, the country, and the world.Now This Is Today provides the first-ever in-depth retrospective of the show"s magical formula. Readers will find the complete Today show story, from the days of pioneer host Dave Garroway to the winning style of one of America"s most trusted commentator teams: Katie Couric and Matt Lauer. They"ll relive historic moments in news and relish some of the most colorful personalities to cross the national stage. This lavish volume, the first in a series of forthcoming NBC-branded book properties, will enjoy natural marketing and promotions exposure like few other titles. Sure to be one of "the" gift books of the holiday season, This Is Today will undoubtedly lend itself to segments on the show itself, video news releases, radio play, and favorable print reviews throughout the country. A DVD packaged with the book, containing more than two hours of memorable broadcasts with classic interviews and great events, promises to provide the same multimedia experience for book buyers themselves.The Today show never fails to fascinate, satisfy, and hold its viewers day after day. This Is Today will undoubtedly continue that steadfast tradition.

Reviews 1

Publisher's Weekly Review

Although bizarrely non-chronological, this work does recount, in simple terms, some of the most important historical events of the past 50-odd years, with an emphasis on human interest stories. Covering events, politics, "life issues" and culture, the book is laid out with a modern, vaguely arty feel. Color photos rule (many of them stills from the Today show), with paragraphs of text and all-caps pullout quotes interspersed between them. Mink, a New York Daily News staffer, shows how Today treated each subject, from the shooting of Lee Harvey Oswald (Tom Pettit narrates the scene: "There is Lee Oswald-(Gunshot) he's been shot. He's been shot. Lee Oswald has been shot. There's a man with a gun. And it's absolute panic") to an interview with Madonna (when, in 1993, Bryant Gumbel asked her, "What is it about you people find so fascinating?" she responded, "I don't know. I think you should ask them"). A 3-hour DVD accompanies the book. (Oct. 20) Copyright 2003 Reed Business Information.