Preface -- Acknowledgments -- Part I : Words on writing -- How literate are you? A grammar/usage quiz ; Cutting down on words ; Meaningless words and awkward sentences ; Jargon, confusing writing, can't masquerade as style ; Good grammar is essential to good writing ; Punctuation and transitions : stage directions for the reader ; Active versus passive voice : who is responsible? ; Structure and organization : the formula for success ; Striking the right tone ; Poor writing is not style -- Part II : Words on marketing -- Writing to market : creating an outstanding sales brochure ; Writing your firm's future ; Writing a winning proposal or business plan -- Part III : Few words on technology -- Communicating on the Internet.