Cover image for Trust or consequences : build trust today or lose your market tomorrow
Trust or consequences : build trust today or lose your market tomorrow
Golin, Al, 1929-2017.
Personal Author:
Publication Information:
New York : American Management Association, [2004]

Physical Description:
viii, 248 pages : illustrations ; 24 cm
General Note:
Includes index.
Trust trends -- More than a nice-sounding word -- The damage done -- Fix it before it breaks -- If you can't do it, please say so -- The human touch -- Humility -- Speed, truth, and other good ways to respond to bad times -- Tough trust decisions -- The media -- Great acts of trust -- Acts of distrust -- The ten commandments of organizational trust.
Format :


Call Number
Material Type
Home Location
Item Holds
HF5387 .G65 2004 Adult Non-Fiction Central Closed Stacks

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To flourish, companies must regain (or build from scratch) the bonds of trust that will encourage the public's confidence. This text offers time-tested strategies that have helped the world's biggest and most trusted companies get that way - and stay that way.

Author Notes

Al Golin is founder and chairman of Chicago-based Golin/Harris International

Table of Contents

Acknowledgmentsp. vii
Introductionp. 1
Chapter 1 Trust Trends: A transparent Age, Online Relationships, and a Breakdown in Corporate Valuesp. 12
Chapter 2 More Than a Nice-Sounding Word: The Bottom-Line Benefitsp. 27
Chapter 3 The Damage Done: Post-Enron Possibilitiesp. 43
Chapter 4 Fix It Before It Breaksp. 58
Chapter 5 If You Can't Do It, Please Say Sop. 80
Chapter 6 The Human Touchp. 93
Chapter 7 Humility: Developing a Nonarrogant Attitudep. 109
Chapter 8 Speed, Truth, and Other Good Ways to Respond to Bad Timesp. 124
Chapter 9 Tough Trust Decisionsp. 141
Chapter 10 The Media: How to Develop Relationships That Build Trustp. 159
Chapter 11 Great Acts of Trustp. 175
Chapter 12 Acts of Distrustp. 191
Chapter 13 The Ten Commandments of Organizational Trustp. 206
Appendix A Golin/Harris Trust Survey Resultsp. 221
Appendix B Golin/Harris Trust Indexp. 239
Indexp. 241