Trust or consequences : build trust today or lose your market tomorrow
Title:
Trust or consequences : build trust today or lose your market tomorrow
Author:
Golin, Al, 1929-2017.
Personal Author:
Publication Information:
New York : American Management Association, [2004]
©2004
Physical Description:
viii, 248 pages : illustrations ; 24 cm
General Note:
Includes index.
Language:
English
Contents:
Trust trends -- More than a nice-sounding word -- The damage done -- Fix it before it breaks -- If you can't do it, please say so -- The human touch -- Humility -- Speed, truth, and other good ways to respond to bad times -- Tough trust decisions -- The media -- Great acts of trust -- Acts of distrust -- The ten commandments of organizational trust.
ISBN:
9780814472088
Format :
Book
