Cover image for Rich in America : secrets to creating and preserving wealth
Rich in America : secrets to creating and preserving wealth
Maurer, Jeffrey S.
Personal Author:
Publication Information:
Hoboken, N.J. : John Wiley, [2003]

Physical Description:
xv, 269 pages : illustrations ; 24 cm
General Note:
Published simultaneously in Canada.
Introduction -- Financial planning -- Investments -- Taxes -- Insurance -- Retirement -- Estate planning -- How to choose an advisor -- Conclusion.
Format :


Call Number
Material Type
Home Location
Item Holds
HG179 .M354 2003 Adult Non-Fiction Central Closed Stacks

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Advance Praise for Rich In America

"I highly recommend Rich in America to investors of all economic levels. While certainly no company understands the wealthy better than U.S. Trust, Jeff Maurer has done a wonderful job of turning the wisdom he gathered during his distinguished career at this venerable institution into advice that will benefit anyone interested in making smarter financial decisions."
-Charles Schwab
Chairman, The Charles Schwab Corporation

"Jeff Maurer is uniquely qualified to advise the affluent and those who would be. Rich in America is packed with insight and wisdom gleaned from his long and tremendously successful career at the very pinnacle of wealth management."
-Timothy C. Forbes
Chief Operating Officer, Forbes Inc.

"For thirty-three years, Jeff Maurer helped build U.S. Trust Corporation into one of the nation's most prominent and respected wealth managers. In this book, Jeff combines his own experience with the knowledge gleaned from a decade of U.S. Trust research into who the affluent are, how they earned their money, and how they keep it. The U.S. Trust approach to building and maintaining wealth makes relevant reading for anyone eager to provide for their own and their family's financial well-being."
-Alan J. Weber
Chairman and Chief Executive Officer, U.S. Trust Corporation

"Jeff Maurer has distilled more than three decades of investment advice to affluent clients into a concise, informative, and extraordinarily readable work. Readers who are trying to preserve accumulated assets, as well as those who are setting out to build substantial wealth, will profit from this wide-ranging book."
-James Poterba
Mitsui Professor of Economics, MIT

Author Notes

Jeffrey S. Maurer capped a thirty-three-year career at U.S. Trust by becoming Chief Executive Officer of the firm in 2001 and Chairman of the Board in 2002. He was named President in 1990 and Chief Operating Officer of the company in 1994. Prominent in industry activities, Mr. Maurer is past chairman of the American Bankers Association's Trust and Investment Management Division. He is also a member of the Financial Services Roundtable and the American and New York State bar associations. Mr. Maurer is a member of the board of directors of and the Greater New York Insurance Companies

Reviews 1

Publisher's Weekly Review

While most investment guides try to simplify the subject of personal finance for laypeople, this tendentious primer makes it bafflingly complex. Maurer, ex-chairman of the high-end financial management firm U. S. Trust, writes explicitly for the wealthiest one percent of investors. Two factors justify his decision to target such a minuscule audience. First, he assumes ordinary readers also want to know "what the affluent are like and how they manage their wealth"-that is, they may enjoy fantasizing about the financial hassles of having a multi-million dollar portfolio. Second, only the very rich can make use of the exotic investment vehicles-including zero-premium equity collars, family charitable foundations, and complicated estate-tax evasion plans-that Maurer showcases. These all fit into a "holistic wealth management" philosophy, which takes careful account of the labyrinthine complexities-risk and returns, taxes, insurance, retirement needs, estate planning, legal liability-that should inform each and every financial decision. Deploying many pages of graphs, tables and mind-numbing spreadsheets, Maurer discusses these issues in just enough bewildering detail to persuade readers that they shouldn't invest in a ham sandwich without the advice of a financial planner-better yet, a team of financial planners of the sort U. S. Trust specializes in assembling. Even professional financial planners, he asserts, need professional financial planners to plan their finances for them. Maurer hammers the point home with many dire cautionary tales about U. S. Trust financial planners who rescue seemingly savvy clients from financial or familial ruin. It all adds up to little more than a book-length brochure for the company's services. (Aug.) Copyright 2003 Reed Business Information.

Table of Contents

Acknowledgmentsp. ix
Prefacep. xi
Introductionp. 1
Chapter 1 Financial Planningp. 19
Chapter 2 Investmentsp. 43
Chapter 3 Taxesp. 103
Chapter 4 Insurancep. 139
Chapter 5 Retirementp. 161
Chapter 6 Estate Planningp. 187
Chapter 7 How to Choose a Financial Advisorp. 217
Conclusionp. 239
Appendix Examples of Financial Planning Schedulesp. 247
Indexp. 259