Cover image for Making dough : the 12 secret ingredients of Krispy Kreme's sweet success
Title:
Making dough : the 12 secret ingredients of Krispy Kreme's sweet success
Author:
Kazanjian, Kirk.
Personal Author:
Publication Information:
Hoboken, N.J. : John Wiley & Sons, [2004]

©2004
Physical Description:
xviii, 222 pages ; 24 cm
General Note:
"Published simultaneously in Canada."
Language:
English
Contents:
Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, train, and treat your employees well -- Build on your success -- Keep them coming back -- Milestones in Krispy Kreme history.
Corporate Subject:
Added Author:
ISBN:
9780471432098
Format :
Book