Generating buy-in : mastering the language of leadership
Title:
Generating buy-in : mastering the language of leadership
Author:
Walton, Mark S., 1950-
Personal Author:
Publication Information:
New York : American Management Association, [2004]
©2004
Physical Description:
108 pages ; 23 cm
Language:
English
Contents:
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask.
ISBN:
9780814407882
Format :
Book
