Cover image for The springboard : how storytelling ignites action in knowledge-era organizations
Title:
The springboard : how storytelling ignites action in knowledge-era organizations
Author:
Denning, Stephen.
Personal Author:
Publication Information:
Boston : Butterworth-Heinemann, [2001]

©2001
Physical Description:
xxiii, 223 pages ; 23 cm
Language:
English
Contents:
Introduction: Storytelling for organizational change -- Practice. Stumbling upon the springboard story -- A story that rings true -- Communicating a vision -- Understanding. Getting inside an idea -- A tale of two stories -- Co-creating the same story -- Another mode of knowing -- Catalysis. Crafting the springboard story -- Performing the springboard story -- Building the springboard story -- Embodying the idea -- The medusa's stare -- Appendix 1: Elements for developing the springboard story -- Appendix 2: Some elements for using visual aids in storytelling -- Appendix 3: Elements for performing the springboard story -- Appendix 4: Building up the springboard story: four different structures -- Appendix 5: Examples of springboard stories -- Appendix 6: Knowledge management chart.
ISBN:
9780750673556
Format :
Book

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HD30.3 .D46 2001 Adult Non-Fiction Non-Fiction Area
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