Cover image for The springboard : how storytelling ignites action in knowledge-era organizations
The springboard : how storytelling ignites action in knowledge-era organizations
Denning, Stephen.
Personal Author:
Publication Information:
Boston : Butterworth-Heinemann, [2001]

Physical Description:
xxiii, 223 pages ; 23 cm
Introduction: Storytelling for organizational change -- Practice. Stumbling upon the springboard story -- A story that rings true -- Communicating a vision -- Understanding. Getting inside an idea -- A tale of two stories -- Co-creating the same story -- Another mode of knowing -- Catalysis. Crafting the springboard story -- Performing the springboard story -- Building the springboard story -- Embodying the idea -- The medusa's stare -- Appendix 1: Elements for developing the springboard story -- Appendix 2: Some elements for using visual aids in storytelling -- Appendix 3: Elements for performing the springboard story -- Appendix 4: Building up the springboard story: four different structures -- Appendix 5: Examples of springboard stories -- Appendix 6: Knowledge management chart.
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Material Type
Home Location
Item Holds
HD30.3 .D46 2001 Adult Non-Fiction Non-Fiction Area

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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Author Notes

Stephen Denning, Program Director, Knowledge Management, World Bank

Table of Contents

Introduction: Storytelling for Organizational Changep. xiii
Part I Practice
1. Stumbling upon the Springboard Storyp. 3
2. A Story That Rings Truep. 29
3. Communicating a Visionp. 41
Part II Understanding
4. Getting Inside an Ideap. 55
5. A Tale of Two Storiesp. 71
6. Co-creating the Same Storyp. 93
7. Another Mode of Knowingp. 105
Part III Catalysis
8. Crafting the Springboard Storyp. 119
9. Performing the Springboard Storyp. 135
10. Building the Springboard Storyp. 149
11. Embodying the Ideap. 163
12. The Medusa's Starep. 185
Appendix 1 Elements for Developing the Springboard Storyp. 197
Appendix 2 Some Elements for Using Visual Aids in Storytellingp. 201
Appendix 3 Elements for Performing the Springboard Storyp. 203
Appendix 4 Building Up the Springboard Story: Four Different Structuresp. 207
Appendix 5 Examples of Springboard Storiesp. 209
Appendix 6 Knowledge Management Chartp. 215
Bibliographyp. 217
Acknowledgmentsp. 221
About the Authorp. 222
About KMCI Pressp. 223