Cover image for Marketing and selling to Generation X : a unique generation of home buyers
Title:
Marketing and selling to Generation X : a unique generation of home buyers
Author:
Christofferson-Cunningham, Ashley, 1970-
Publication Information:
Washington, DC : BuilderBooks, [2002]

©2002
Physical Description:
x, 77 pages : illustrations ; 26 cm
Language:
English
Added Author:
ISBN:
9780867185355
Format :
Book

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HD259 .C47 2002 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

Learn how to better understand Gen-Xers and earn their trust, increasing sales by focusing on the different ways they view public relations, referrals, customer service, and warranty. Examine the three age-groups within Gen-X along with the embedded technology they need, and learn how to avoid stereotyping this new generation of home buyers while discovering the hot buttons to attract them. Recommended reading for CMP and MIRM.