Cover image for Visual merchandising 3
Visual merchandising 3
Publication Information:
Cincinnati, Ohio : ST Media Group International ; New York : Distributed to the book and art trade by HarperCollins International, [2002]

Physical Description:
173 pages : color illustrations ; 28 cm
General Note:
Includes indexes.
Added Uniform Title:
VM & SD.
Format :


Call Number
Material Type
Home Location
Central Library HF5845 .V573 2002 Adult Non-Fiction Non-Fiction Area-Oversize

On Order

Reviews 1

Booklist Review

Ages 16-adult. The basic concepts and principles of visual merchandising are cogently introduced here. An onscreen host as well as a visual merchandiser, a display designer, and two lighting experts explain how designs, displays, and lighting capture shoppers' attention, provide focus, and project a positive image of the store and its merchandise. Specific retailers are spotlighted for their merchandising tech~niques--the Gap pioneered grouping color-coordinated clothes in neatly organized stacks. Types of inventory organization, including arrangement by activity (e.g., sports, career) and themes (holidays, trends), are also discussed. Viewers will look at stores and their displays in a new light after screening this superb title, which briefly discusses visual merchandising as a career choice. A related title is An Introduction to Fashion Merchandising [BKL Mr 1 92]. ~--Sue-Ellen Beauregard

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