Cover image for Retail Graphics
Retail Graphics
Calver, Giles.
Personal Author:
Publication Information:
Crans-Près-Céligny ; Hove : RotoVision, [2001]

Physical Description:
158 pages : color illustrations ; 28 cm.
Format :


Call Number
Material Type
Home Location
Item Holds
NC997 .C33 2001 Adult Non-Fiction Central Closed Stacks-Oversize

On Order



"Analysts suggest that retailers have four key weapons in their fight to survive and win in their highly competitive world: logistical strength, brand power, customer service and store environment. Retail Graphics explores how retailers use graphics in particular to build and maintain brand profile, support customer services and integrate with the whole store experience." "Using examples of different types of retail graphics, (exterior, interior signage, merchandising and display to name but a few) and case studies from a diverse spectrum of retail sectors, the book explores how graphics are used in an extremely diverse and highly creative manner." "Featuring the work of some of the best designers from around the world, Retail Graphics will inspire retailers, designers and students alike, as well as anyone interested in this fascinating area of the retail world. It has been designed as a stimulating introduction to those new to the subject and as a thought-provoking inspiration to those already working in the discipline."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Author Notes

Giles Calver is a founding partner and managing director of the award winning multi-disciplinary design consultancy Lippa Pearce Design. Over the last ten years he has helped steer Lippa Pearce to ever greater success, working with a diverse selection of blue chip clients. In particular, he has worked with a broad range of retail clients, such as Audley Shoes, Bhs, The Boots Company, Halfords Limited, Soup Opera, Waitrose Limited and Waterstone's. Such work has included retail branding, packaging, merchandising and information graphics. Giles has written numerous articles for design and marketing journals and has been invited to speak at conferences and seminars

Table of Contents

01 Introductionp. 6
02 Exterior Graphicsp. 10
03 Interior Signagep. 26
04 Merchandising and Displayp. 38
05 Take Homep. 54
06 Walls, Ceilings and Floorsp. 58
07 Customer Informationp. 70
08 Seasonal Offersp. 78
09 Fashionp. 86
10 Shoesp. 94
11 Sportsp. 102
12 Fast Foodp. 112
13 Automotivep. 120
14 Home Furnishingsp. 128
15 Opticiansp. 132
16 Healthcarep. 136
17 Children'sp. 140
18 Watchesp. 146
19 Personal Carep. 152
20 Speciality Foodp. 156
Directory of Designersp. 159
Indexp. 160