Cover image for Brandstand : strategies for retail brand building
Title:
Brandstand : strategies for retail brand building
Author:
Winters, Arthur A.
Publication Information:
New York : Visual Reference Publications, [2002]

©2002
Physical Description:
174 pages : color illustrations ; 32 cm
Language:
English
Added Author:
ISBN:
9781584710707
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Item Holds
Searching...
HF6161.B4 W56 2002 Adult Non-Fiction Central Closed Stacks-Oversize
Searching...

On Order

Summary

Summary

Brandstand is a book containing 35 detailed and highly visualized case studies in which the brand building strategies used by leading retailers, shopping centers and designers are explained and examined. Top marketing pros share what's working for them and how they are promoting their brand(s) and enhancing their image. You'll get first hand knowledge about their marketing objectives, strategies and executions and you'll also see over 500 visuals showing you the marketing and advertising materials created to communicate the branding story to consumers.