Cover image for Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies
Title:
Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies
Author:
Villamora, Grace Avellana.
Personal Author:
Publication Information:
Medford, N.J. : CyberAge Books/Information Today, [2003]

©2003
Physical Description:
xii, 236 pages : portraits ; 24 cm
Language:
English
Contents:
Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence.
Added Author:
ISBN:
9780910965637
Format :
Book