Cover image for Just ask a woman : cracking the code of what women want and how they buy
Title:
Just ask a woman : cracking the code of what women want and how they buy
Author:
Quinlan, Mary Lou.
Personal Author:
Publication Information:
Hoboken, N.J. : J. Wiley & Sons, [2003]

©2003
Physical Description:
xi, 260 pages ; 24 cm
Language:
English
Contents:
A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
ISBN:
9780471369202
Format :
Book